Senior Associate, Search

About WPP Media

WPP serves as a trusted growth partner to premier global brands by combining exceptional talent, precise data insights, and strategic partnerships within its innovative marketing platform, WPP Open. WPP Media, the AI-powered media segment of WPP, integrates media, data, and partnerships to deliver tailored creative solutions at scale, supported by Open Intelligence technology.

Role Summary

This role involves managing and optimizing paid search campaigns across platforms like Google Ads and Microsoft Ads, contributing directly to client campaign success and broader business objectives. Working alongside senior team members, the Senior Associate will gain technical expertise and progress towards more independent campaign management responsibilities.

Key Responsibilities

• Assist with setup, optimization, and daily maintenance of paid search campaigns.
• Perform keyword research, creative development, bid adjustments, and budget management under guidance.
• Conduct quality assurance checks to ensure campaigns meet accuracy, compliance, and best practice standards.
• Support execution of testing procedures, evaluate impact, and prepare clear reports.
• Review work from the Global Operations Centre, escalating issues to maintain delivery quality.
• Help prepare client performance reports and dashboards, ensuring the integrity and consistency of data.
• Analyze campaign performance metrics, identify trends or issues, and communicate findings to internal teams and clients.
• Maintain internal documentation and trackers to facilitate efficient and transparent workflow.
• Collaborate with Search and other channel teams to support client objectives and participate in meetings to enhance communication skills.
• Adhere to established operational processes to minimize risks and maintain high delivery standards.
• Ensure financial activities and tasks are accurately recorded in internal systems.
• Engage actively in training, certification, and coaching opportunities to strengthen paid search expertise.
• Seek and incorporate feedback regularly to support continuous personal development.
• Share insights and learnings from campaigns and training sessions within the team.

Desired Attributes and Experience

• A strong passion for paid search and digital marketing, committed to building a career in Search.
• Some practical experience or exposure to Google Ads, Microsoft Ads, or similar paid media platforms through coursework, internships, or prior roles.
• Exceptional attention to detail, with eagerness to develop technical and analytical competencies.
• Comfortable working with data and numbers and curious about understanding performance trends.
• Effective communication abilities and a team-oriented approach.
• Organized and proactive in managing multiple tasks and meeting deadlines.
• Embraces company values of inspiring creativity, fostering trust, and promoting growth and optimism.

Work Environment and Benefits

The company fosters employee growth through access to global networks, resources, and community groups, complemented by frequent events celebrating achievements and culture. Benefits comprise competitive medical and dental coverage, retirement plans, paid time off, employee discounts, and mental health support days.

This is a UK-based onsite role in Manchester with a hybrid working approach recommending office presence approximately four days per week. Candidates must have the legal right to work in the UK. The employer emphasizes equal opportunity and an inclusive workplace culture.

Additional Information

Please note the hiring process includes discussions regarding accommodations or flexible working arrangements as required. Privacy policies governing applicant information are accessible via the company's website.