Senior Ad Operations Specialist

About Palo Alto Networks

Palo Alto Networks is driven by a mission to protect the digital way of life, embracing innovation and impactful solutions. The company values disruption, collaboration, execution, integrity, and inclusion, embedding AI into all processes to enhance individual contributions. The culture encourages in-person collaboration to foster effective problem-solving and robust team relationships.

Role Overview

We are seeking a strategic and analytically minded Senior Ad Operations Specialist to advance our global advertising operations. This role involves optimizing core business functions, providing key data insights, and ensuring operational uniformity to support rapid growth within the Digital Marketing department. You'll be the main expert in advertising technology, accountable for the comprehensive technical implementation, testing, trafficking, and reporting of programmatic and direct-buys, primarily utilizing Google Marketing Platform.

Key Responsibilities

• Manage global daily ad operations across platforms including Google Ad Server (Campaign Manager 360/Google Ad Manager), Facebook, and Demandbase, ensuring flawless campaign setup and targeting.
• Lead the quality assurance of all ad creative types such as static, rich media, video, and third-party tags to verify adherence to specifications and functionality.
• Oversee execution and quality assurance of ad serving on publisher sites, managing UTM parameters, Google Click ID, and tracking tools to guarantee comprehensive data collection.
• Act as the primary technical contact resolving intricate ad serving, tracking, and reporting discrepancies through collaboration with internal teams, agencies, and external partners.
• Maintain the master library of ad tags and tracking pixels to ensure smooth interoperability across media outlets.
• Collaborate with third-party data suppliers such as Demandbase and LiveRamp to develop precise targeting frameworks.
• Facilitate the onboarding and technical integration of new advertising technology vendors to complement the current stack.
• Create and enforce scalable best practices for campaign trafficking and naming conventions, minimizing errors and maximizing efficiency.

Required Qualifications

• Bachelor’s degree with over 5 years of professional experience in ad operations or ad technology.
• Expertise and hands-on experience with Google Campaign Manager 360 or Google Ad Manager.
• Solid understanding of HTML, JavaScript, rich media, video standards such as VAST/VPAID, and knowledge of global privacy laws including GDPR and CCPA.
• Demonstrated capability to troubleshoot and resolve complex technical issues independently under tight deadlines.

Preferred Skills

• In-depth knowledge of DV360, SA360, and social media advertising platforms including LinkedIn, Facebook, and X.
• Familiarity with demand-side platforms such as Demandbase, The Trade Desk, or Adobe Advertising Cloud.
• Experience with web analytics reporting tools like Google Analytics and Adobe Analytics.
• Ability to interpret complex technical needs into clear insights understandable by non-technical stakeholders.

Additional Information

This position is based in Singapore and requires working onsite predominantly. The company is committed to fostering diversity and inclusion and offers accommodations to individuals with disabilities. Only Singaporean citizens are eligible to apply. All applicant information is handled confidentially according to Equal Employment Opportunity guidelines.