Sales Performance Analyst (w/m/d)

About 1&1

1&1 is one of Germany's leading telecommunications providers, employing over 3,100 people and serving nearly 16 million customer contracts. With a pioneering spirit, innovative ideas, and creative teams, the company holds a leading market position in mobile communications and broadband connections. 1&1 operates Germany's most extensive fiber optic network spanning over 67,000 km and regional networks. They are also developing Europe's most advanced 5G network based on innovative Open-RAN technology, featuring open interfaces and 5G functionalities within a powerful cloud infrastructure. The company specializes in customer retention marketing, using personalized, data-driven campaigns across various contact channels to engage and develop their customers.

Responsibilities

• Analyze and monitor daily performance metrics related to customer value, identifying trends, anomalies, and patterns early on.
• Independently develop forecasts and projections along the customer lifecycle and analyze deviations from expected outcomes.
• Create, maintain, and improve reports and dashboards supporting retention, upselling, and cross-selling initiatives.
• Formulate and address analytical questions to advance value management and devise new control logics and viewpoints.
• Present performance developments clearly and derive assessments with actionable recommendations.
• Examine connections along the customer journey to determine concrete measures for improvement.
• Collaborate closely with relevant departments, actively contributing to processes, reports, and control methods.
• Prepare complex data in a manner suitable for target audiences and produce management-ready analyses with clear interpretations and suggested actions.
• Leverage modern analytics and artificial intelligence techniques for pattern recognition, automation, and enhancement of forecasting models along the customer lifecycle.

Candidate Profile

• Completed degree in STEM, economics, statistics, or a comparable qualification, emphasizing strong analytical skills.
• Multiple years of experience (3 to 5 years minimum) in data analysis within B2C sales, CRM, or customer value management contexts.
• Excellent knowledge of SQL and business intelligence tools such as Power BI; proficient in generating analyses, reports, and forecasts.
• Deep understanding of end-to-end customer lifecycle and value management processes, including campaigns, selections, and sales outcomes.
• Capability to clarify complex data and transform it into straightforward, actionable recommendations for value improvement.
• Strong analytical curiosity and enthusiasm for data exploration and independent development of analytical questions.
• Experience handling large datasets and preferably skills in Python or comparable tools.
• Effective communication skills and ability to serve as a proactive sparring partner within customer value management teams.
• Fluent German language abilities.

Additional Information

Applicants must possess a valid work permit for Germany if they are non-EU citizens. Applications lacking a valid permit and sufficient proficiency in German may not be considered.