Sales Performance Analyst (w/m/d)

Company Overview

1&1 is among Germany's leading telecommunications providers, employing over 3,100 people and serving nearly 16 million customer contracts. Renowned for pioneering spirit, innovative ideas, and creative teams, the company holds a strong market position in mobile communications and broadband connections. Their extensive infrastructure includes a 67,000 km fiber-optic network combined with regional networks, creating Germany's most extensive fiber network. Additionally, they are developing Europe's most advanced 5G network, leveraging novel Open-RAN technology with open interfaces and 5G capabilities supported by a powerful cloud infrastructure. As experts in customer retention marketing, they execute personalized, data-driven campaigns across all communication channels to engage and grow their customer base.

Responsibilities

• Act as a pivotal analytical force in sales control within the Customer Sales & Development team, focusing on Customer Value Management for Drillisch brands.
• Comprehend the entire value chain—from campaign strategy through selection to sales outcomes—to underpin data-driven decisions enhancing customer value.
• Monitor and analyze daily performance metrics for key customer value indicators, detecting early trends, anomalies, and patterns.
• Independently develop forecasts and predictions throughout the customer lifecycle and analyze deviations.
• Create, update, and refine reports and dashboards that support retention, upselling, and cross-selling initiatives.
• Address analytical questions to advance value management and invent new control mechanisms and perspectives.
• Convey performance trends clearly, deriving precise evaluations and concrete recommendations for action.
• Analyze interdependencies along the customer journey to formulate actionable strategies.
• Collaborate closely with relevant departments, contributing actively to process development, reporting, and management approaches.
• Prepare complex data for various audiences, producing management-level analyses with clear interpretations and action plans.
• Employ modern analytics and AI techniques for pattern recognition, automation, and continuous improvement of forecasting models within the customer lifecycle.

Requirements

• Completed university degree in STEM, economics, statistics, or equivalent; analytical depth is paramount.
• Several years (minimum 3-5) of experience in data analysis within B2C sales, CRM, or customer value contexts.
• Proficient in SQL and BI tools such as Power BI, with experience creating analyses, reports, and forecasts.
• Robust understanding of end-to-end processes in customer lifecycle and value management, including campaigns, selection, and sales results.
• Ability to synthesize complex data into understandable formats and actionable recommendations that drive value enhancement.
• Strong analytical curiosity paired with a passion for deep data exploration and independent problem formulation.
• Experience handling large datasets; knowledge of Python or similar tools is preferred.
• Excellent communication skills and aptitude for acting as a proactive thought partner within customer value management.
• Fluent German language skills required.

Additional Information

Applicants who are non-EU citizens must possess a valid German work permit. Applications lacking adequate German language proficiency or proper work authorization may not be considered.