Sales Development Representative

About the Position

As a Sales Development Representative (SDR) at Evalogical Technologies, you will be primarily responsible for generating outbound leads targeting the US market. Your focus will be on initiating contact with potential decision-makers, investigating their needs, and scheduling discovery meetings for our solutions team. This role is heavily centered on cold calling, supported by email and LinkedIn outreach, rather than replacing phone engagement.

Key Responsibilities

• Make between 40 and 60 cold calls each day to prioritized prospects.
• Execute multi-touch outreach campaigns via phone, email, and LinkedIn, following a structured 15-step, 27-day sequence for each contact.
• Qualify potential customers through a systematic discovery approach by asking insightful questions to identify relevant problems rather than selling product features.
• Secure confirmed discovery meetings with named decision-makers, ensuring calendar appointments are definite, not tentative.
• Develop and update account lists weekly by leveraging public databases, Sales Navigator, job postings, and industry events, adding 15 to 20 new qualified accounts.
• Record all calls and interactions in the CRM to maintain accurate tracking and follow-up; if it is not logged, it is considered not happened.

Performance Metrics

• Daily calls: 40-60
• Daily live conversations: 8-12
• Weekly new accounts added: 15-20
• Weekly LinkedIn connection invites: 60-80
• LinkedIn acceptance rate: 25-30% or higher
• Emails sent in sequences per week: 50-70
• Monthly meetings booked: 12-16
• Meeting attendance rate: at least 75%
• Qualified sales opportunities: 4-6 per month
• Pipeline value generated starting from the second month

Required Qualifications and Experience

• 1 to 2 years of outbound SDR or BDR experience, with proven success booking meetings primarily by cold calling rather than solely email or LinkedIn outreach.
• Comfortable making a high volume of cold calls daily (40-60) and resilient in facing rejection without losing motivation.
• Excellent verbal communication skills in English, delivered clearly and concisely.
• Availability and willingness to work according to US time zones, as prospects typically take calls between 7 AM and 9 AM their local time.

Preferred Attributes

• Hands-on experience using CRM systems like Creatio, Apollo, HubSpot, Salesforce, or alternatives as daily tools.
• Familiarity with LinkedIn Sales Navigator for researching accounts and discovering contacts.
• Previous involvement in selling to US markets or conducting international cold calls.

Compensation and Benefits

The salary includes a base pay plus variable incentives based on meetings booked and sales pipeline generated. Detailed compensation will be discussed during the interview process.