Sales Development Representative

About the Company and Role

OptiPay is a leading Australian invoice finance company that has provided over $3 billion in funding to growing SMEs and mid-market businesses. By offering immediate access to cash tied up in unpaid invoices, OptiPay helps businesses grow by solving critical cash flow issues. The company is expanding its team with Sales Development Representatives (SDRs) who will play a vital role in driving growth by booking qualified meetings with business owners and finance leaders.

Job Purpose

The core responsibility of this role is to schedule qualified meetings with owners, founders, and finance executives of Australian businesses seeking cash flow funding. This involves proactive cold calling, persistent follow-up, and owning the sales development process to fuel company growth.

Key Responsibilities

• Start each day with a focused calling session, using prepared target lists and dialler systems.
• Participate in daily live deal meetings with Account Executives to discuss progress and challenges.
• Analyze and research potential prospects to identify unique engagement opportunities.
• Maintain accurate and thorough records in the CRM system (HubSpot), ensuring all activities are documented.

Essential Qualities

The company seeks individuals who demonstrate ownership and ambition, self-motivation to take initiative without needing instructions, and a strong sense of personal accountability for their outcomes. Candidates must be honest with clients and management, capable of storytelling to engage B2B prospects effectively, and mature enough to handle the ups and downs of outbound sales with resilience and professionalism.

Personal Attributes Required

• Ambition: Desire to grow beyond the SDR position into roles such as Account Executive, Business Development Manager, and leadership.
• Understanding Impact: Appreciation of how reaching out to prospects alleviates real cash flow challenges for Australian SMEs.
• Honesty: Transparent communication with prospects and managers, with integrity in reporting.
• Storytelling Ability: Skillful in presenting compelling narratives around client pain points and solutions.
• Maturity: Emotional stability, openness to feedback, teamwork, and professionalism.

What You Will Gain

• Monthly sales performance incentives, including bonuses and vouchers based on leaderboard rankings.
• Monthly "Champion's Lunch" event to celebrate top performers, hosted by leadership at premier Sydney venues.
• Bi-weekly team lunches to foster community and culture beyond digital communication.
• Birthday leave with no questions asked.
• Access to industry-leading technology and tools to support your success.

Career Progression Path

OptiPay offers a structured career path where SDRs become Account Executives within 12 months. The journey includes onboarding, quota attainment, pipeline ownership, and gradual transition to sales ownership and client management.

Who Should Apply

No prior sales experience is necessary. The company encourages applications from candidates from retail, hospitality, contact centres, recent graduates, career changers, and even recent high school graduates, provided they demonstrate the essential ownership qualities. An eagerness to make cold calls regularly and a curious, coachable mindset is important.

Who Should Not Apply

• Individuals who wait to be instructed and lack initiative.
• Those seeking a 9-to-5 role with no performance accountability.
• Persons who believe prospecting is beneath them or are uncomfortable making cold calls and handling rejection.

Application Instructions

Interested candidates should submit their resume along with a brief 60-second video introducing themselves and explaining why they are suited for this role, demonstrating their sales skills and enthusiasm.