Sales Development Representative

Position Summary

The Sales Development Representative (SDR) acts as the essential intermediary between lead generation and business development by actively connecting with qualified prospects via email and phone, understanding their business needs, and arranging meetings for the senior sales team. This role guarantees that every prospect is properly vetted, contacted, qualified, and transferred with clear information and agreed follow-up steps.

Key Responsibilities

• Verify prospect details before outreach, ensuring accuracy of contact information and relevance of roles.
• Conduct structured outbound communications utilizing email, phone, and approved sales channels with personalized messaging based on lead data.
• Execute regular cold calls to prospects across assigned international markets, confidently presenting company solutions to key decision-makers.
• Handle initial inquiries and common objections professionally and follow up promptly on responses and expressions of interest.
• Screen and qualify leads by assessing commercial potential, urgency, and credibility to prioritize and disqualify unsuitable opportunities early.
• Schedule qualified meetings into appropriate senior sales calendars, ensure confirmation and minimize cancellations, and prepare detailed meeting briefs with prospect information.
• Keep precise and up-to-date records in the CRM, documenting all communications, qualification results, and next steps, while providing feedback on incomplete or inappropriate leads to the lead generation team.
• Adhere to approved workflows, scripts, and reporting requirements, regularly reporting on outreach performance and pipeline status.

Required Experience and Qualifications

• Minimum of two years' experience in B2B sales development, inside sales, telemarketing, or equivalent outbound roles.
• Proven capability in cold calling and engaging directly with business decision-makers.
• Excellent verbal and written English communication skills to confidently interact with international clients.
• Capacity to maintain a consistent volume of outbound calls and emails daily.
• Strong skills in questioning, attentive listening, and lead qualification to distinguish promising opportunities.
• Excellent organizational abilities and a keen attention to detail.
• Comfortable working within structured processes, meeting performance targets, and adhering to set timelines.
• Flexibility to work hours that align with assigned international markets.

Core Competencies

• Professional and confident communication abilities
• Proficiency in prospecting and cold-calling
• Commercial insight and awareness
• Ability to qualify and prioritize leads effectively
• Strong objection handling capabilities
• Accountability and thorough follow-through
• Precise documentation skills
• Resilience and consistency in outreach efforts
• Effective time and calendar management
• Collaboration and teamwork orientation