Sales Development Representative

About Spur

Spur is a specialized CRM designed for businesses that engage with consumers primarily through chat platforms. Supporting over 600 businesses scattered across more than 50 countries, Spur handles approximately 5 million interactions monthly. Its user base ranges from direct-to-consumer brands to sectors such as real estate, travel, education, clinics, and various services. The platform consolidates communication from WhatsApp, Instagram, Facebook, email, and live chat into a single inbox, augmented by AI to manage the majority of messages. Additionally, Spur facilitates campaign management, follow-up on leads, abandoned cart recoveries, and optimizing website conversion.

Operating as a bootstrapped and profitable company without external funding or paid marketing, Spur has grown through product excellence, referrals, and partnerships. The team consists of 12 members including founders, engineers, customer success, marketing, and sales roles.

Role Overview

This Sales Development Representative (SDR) position is a pioneering role within Spur. You'll be responsible for reaching out promptly to new signups, demo requests, and Instagram DMs that accumulate daily from various regions including India, the Gulf, Europe, and the Americas. Your mission will be to understand potential customers' needs, arrange demos, ensure attendance, and engage existing customers to upgrade plans or increase usage. You'll also automate tasks to enhance efficiency over time.

Responsibilities

• Contact incoming leads swiftly to process demo requests and inquiries.
• Engage with booked demo clients to confirm attendance and reduce no-shows.
• Proactively reach out to existing customers for plan renewals or upsells.
• Develop and implement automation to streamline sales processes.
• Create and refine sales workflows without direct supervision, focusing on continuous improvement.

Candidate Profile

• Experienced with inbound lead handling; able to quantify daily lead volumes and conversion rates.
• Able to respond to new leads within minutes and describe strategies enabling timely responses.
• Experienced in increasing meeting attendance rates and aware of effective techniques used.
• Regular user of AI tools, with experience building solutions—such as no-code automations—to eliminate repetitive work.
• Capability to document effective processes for sustainable handover.

Additional Advantages

• Previous experience selling to Shopify or D2C brands or employment at a Shopify app.
• Familiarity with communicating with customers across regions including UK, Europe, Middle East, or South America.
• Knowledge of WhatsApp Business API platforms (e.g., BiteSpeed, AiSensy, Wati, Interakt).

Work Environment and Terms

• Office located in Green Park, Delhi; work schedule is five days a week onsite.
• Collaboration with founders, Account Executives, and Customer Success teams.
• Annual performance appraisals with growth sharing among team members.

Application Process

Interested applicants should apply by commenting on the company's Instagram Reel. Each application is reviewed thoroughly, and candidates will be notified about the outcome.