Sales Development Representative

About Avvoka

Avvoka is an innovative platform designed to revolutionize legal drafting by enabling lawyers, deal teams, and commercial leaders to create, negotiate, and manage complex contracts more efficiently. The platform combines automation, collaboration, and artificial intelligence while ensuring lawyers maintain control over their work. Trusted by major law firms, banks, and enterprises, Avvoka has experienced rapid growth driven largely by product excellence and word of mouth.

Currently, Avvoka is transitioning from a product-focused company into a global brand shaping the future of document drafting through enhanced design, storytelling, and market experiences. Joining Avvoka means playing a key role in building this brand from within.

Role Overview

As a Sales Development Representative at Avvoka, you will be an essential member of the revenue team, responsible for expanding the pipeline, defining the initial prospects’ experience, and supporting the mission to transform document automation technology.

You will regularly engage with senior leaders from legal, commercial, and operations backgrounds across global law firms and enterprises. Your mission includes educating the market, qualifying sales opportunities, and converting interest into meaningful conversations.

Key Responsibilities

• Conduct research to identify and segment target accounts within important industries.
• Gain an understanding of customer challenges related to legal operations, workflow, and automation.
• Create customized messaging sequences appealing to both technical and non-technical audiences.
• Coordinate with Sales and Marketing teams to fine-tune outreach efforts and ensure alignment on ideal customer profiles and personas.
• Execute outbound outreach via email, phone, LinkedIn, and events.
• Rapidly and methodically qualify inbound leads, providing an excellent experience to prospects.
• Arrange high-quality discovery calls and demonstrations for Account Executives.
• Accurately document all activities in the Customer Relationship Management system to maintain thorough tracking.
• Consistently achieve or surpass key performance indicators relating to outreach volume, meetings arranged, and pipeline contribution.
• Offer structured insights to Sales, Marketing, and Product teams regarding prospect needs and emerging market trends.
• Recommend messaging, positioning, and outbound strategy enhancements.
• Participate in exploring new channels, outreach sequences, and go-to-market methods.
• Pursue growth opportunities within the company, such as advancing to enterprise SDR, Account Executive, partnerships, or revenue operations roles.

Candidate Profile

• Previous experience in sales, sales development, or lead generation, preferably in B2B SaaS or legal technology sectors.
• Excellent communication skills, including written, verbal, and social media proficiency (especially on LinkedIn).
• Confidence in initiating cold outreach and clearly presenting value propositions.
• A methodical approach to qualifying potential customers and managing sales pipelines.
• Interest in legal technology, document automation, and workflow software.
• Ability to quickly learn product details and convert them into compelling, benefit-focused messages.

Additional Advantages

• Experience engaging legal teams, law firms, or enterprise purchasers.
• Familiarity with CRM platforms such as HubSpot or Salesforce.
• Exposure to lengthy enterprise sales cycles and deal management.
• Proven success in roles heavily focused on outbound prospecting.
• Understanding of formal sales methodologies.