Sales Development Representative

About the Role and Company

Join PR Newswire, part of Cision's global family, as a Sales Development Representative based in London, helping to enhance communication strategies for organisations across the UK. PR Newswire is a world-renowned leader in press release distribution and communications technology, continuously innovating through products like PR Newswire Amplify™, an AI-driven platform that supports campaign planning, creation, distribution, and analysis.

Key Responsibilities

• Conduct detailed research using tools like ZoomInfo, LinkedIn Sales Navigator, and Salesforce to identify decision-makers within target companies.
• Initiate engagement with prospective customers via personalised phone calls, emails, and LinkedIn outreach.
• Gain insight into prospects' communication strategies, challenges, goals, and priorities to identify how PR Newswire solutions can add value.
• Qualify leads based on business needs, timing, and alignment with products.
• Maintain in-depth knowledge of PR Newswire's offerings and the broader PR and communications ecosystem.
• Schedule high-quality meetings for the Account Executive team and work collaboratively to advance sales opportunities.
• Leverage intent data and account intelligence to spot buying signals and relevant opportunities.
• Assist in refining messaging and share insights as part of building the new UK SDR team.
• Ensure all prospect and sales information is accurately updated in Salesforce.
• Take responsibility for your ongoing development through training, coaching, and feedback.

Candidate Profile

• Some previous work experience in any field is desirable.
• A strong eagerness to learn and grow a career within sales and communications.
• Inquisitive nature with genuine interest in understanding organizational challenges and people.
• Ambitious, driven, and confident with a willingness to challenge oneself.
• Professional and engaging communication style.
• Open to feedback, eager to ask questions, and dedicated to continuous self-improvement.
• Resilient, self-motivated, and enthusiastic about acquiring new skills.
• A team-oriented mindset with confidence in contributing ideas.
• Interest in communications, media, public relations, technology, or artificial intelligence.
• No prior sales experience required; attitude and drive are more important, with comprehensive training provided.

Benefits and Perks

• Participation in Cision Group Personal Pension Scheme.
• Life insurance coverage.
• Healthcare cash plan.
• Dental insurance.
• Private medical insurance (available for directors and above).
• Gym membership subsidy.
• Cycle to Work scheme.
• Discounts on dining.
• Access to virtual GP services.
• Employee Assistance Programme (EAP).
• Eye care tests.
• Global charitable giving initiatives.
• Retail discounts through BenefitHub platform.

Additional Information

This opportunity offers a unique chance to join an established, globally recognised company while being part of the inaugural UK Sales Development Representative team. You will help shape how this function evolves and influence company strategies in the communications sector empowered by AI innovation. Candidates must currently be based in the UK to be eligible.

Commitment to Diversity and Inclusion

Cision values a diverse and inclusive workplace where every individual is encouraged to be authentic and perform their best. Equal employment opportunities are provided without discrimination on any legally protected bases. Reasonable accommodations are available for applicants with disabilities upon request.