Sales Associate

Company Overview

Coach is a renowned global fashion brand established in New York in 1941, known for crafting timeless, stylish products that encourage individuality. As part of the Tapestry portfolio—which embraces diversity across its brands and workforce—Coach fosters an inclusive, innovative, and supportive environment for employees and customers alike.

Role Summary

The Sales Associate acts as the primary face of the Coach brand. This role involves providing high-end, personalized customer service, achieving sales targets, and contributing to daily store operations. It requires a balance of luxury retail expertise, omni-channel sales capabilities, and teamwork to build brand loyalty and drive revenue growth.

Main Responsibilities

• Serve as a brand ambassador by consistently following the Coach Guide to Style and Service standards.
• Establish and nurture customer relationships through personalized fashion advice, styling, and in-depth product knowledge.
• Boost sales performance by employing cross-selling, upselling, and customized recommendations.
• Leverage mobile POS systems, clienteling software, and social selling channels, including short-form video, to enhance customer engagement and data collection.
• Create and follow personalized sales strategies, aiming to meet or surpass individual and store KPIs.
• Prospect and onboard new clients while maintaining and growing existing customer relationships to close sales effectively.
• Maintain high energy levels on the shop floor, adeptly managing multiple customers and tailoring sales techniques to business demands.
• Complete operational duties such as cash handling, inventory processing, restocking, and visual merchandising while upholding service excellence.
• Keep the sales floor and stockroom organized, clean, and well-stocked, following all retail policies and asset protection guidelines.
• Process various transactions promptly, including purchases, returns, exchanges, and online order pickups.
• Support inventory management activities, including receiving shipments and organizing product movement.
• Assist colleagues across different functions when needed.
• Promote a collaborative, trust-filled work environment that encourages team performance.
• Engage in brand initiatives, training, and inclusion efforts.
• Demonstrate adaptability, openness to feedback, and maintain professionalism under pressure.

Required Qualifications

• Minimum of 1 year in sales, preferably within luxury retail; familiarity with current fashion trends and competitor brands.
• Experience operating point-of-sale systems, basic computer skills including iPad/laptop use, mobile POS platforms, and walkie-talkies; ability to read pricing and release documentation.
• Strong command of English language.
• Ability to thrive in a fast-paced retail environment.
• Preferred but not mandatory: Background in luxury retail, proficiency with social media, experience in live-stream selling or video demonstrations, plus clienteling and data capture expertise.

Work Schedule

Flexibility to work varied hours, including evenings, weekends, holidays, peak retail periods, and high-traffic days as required by business needs.

Compensation

Annual base salary ranges from €28,275 to €30,000, reflecting full-time equivalent pay and adhering to EU Pay Transparency guidelines. Actual pay is determined objectively based on role-related criteria. Part-time compensation is adjusted proportionally.

Employee Benefits and Culture

• Diverse, inclusive, and innovative workplace culture.
• Opportunities for internal career advancement and development.
• One paid volunteering day annually, with global project involvement options.
• Access to specialized learning through the Ambassador Programme.
• Regular social gatherings and team events.
• Dedicated initiatives promoting equity, inclusion, and diversity including employee resource groups and regional councils.
• Competitive employee discount on products.
• Attractive incentive schemes to reward performance.

Core Competencies

• Courage: Open and direct communication, readiness to address issues promptly.
• Creativity: Generating innovative and original ideas.
• Customer Focus: Prioritizing customer needs and building trust.
• Adaptability: Effectively handling uncertainty and change.
• Results-Orientation: Consistently achieving and exceeding goals.
• Interpersonal Skills: Building strong relationships and resolving conflicts tactfully.
• Learning Agility: Quickly mastering new challenges and adapting approaches.

Equal Employment Opportunity Statement

Tapestry is committed to equal opportunity and affirmative action, ensuring hiring and employment decisions are made solely on qualifications without regard to legally-protected characteristics such as age, gender, ethnicity, disability, and others.