Sales Associate

About Coach

Established in New York in 1941, Coach is a renowned global fashion house guided by Creative Director Stuart Vevers. As a member of the Tapestry portfolio, Coach embodies an inclusive, innovative, and optimistic spirit aimed at creating lasting, beautiful products that empower individuality.

Role Overview

The Sales Associate acts as the brand's frontline representative, delivering exceptional and personalized customer service. This role merges luxury retail expertise with omni-channel sales tactics and teamwork to enhance brand loyalty and contribute to store revenue.

Key Duties and Responsibilities

• Serve as an ambassador for Coach, adhering to the brand's Style and Service guidelines.
• Forge enduring client relationships through personalized styling advice, product knowledge, and fashion expertise.
• Increase sales by employing cross-selling, upselling, and customized recommendations.
• Leverage mobile POS systems, clienteling software, and social selling platforms including short-form video content to capture customer data and promote repeat business.
• Set and pursue individual sales objectives as well as collaborate to meet team KPIs.
• Engage with new customers, nurture relationships, and follow through to close sales transactions.
• Maintain a lively store environment by managing multiple customer interactions and adapting sales approaches as needed.
• Perform daily tasks such as cash wrap duties, inventory handling, restocking, and visual merchandising in line with service standards.
• Ensure the retail space and stockroom are tidy, organized, and fully supplied; comply with retail policies, POS operations, and asset protection protocols.
• Efficiently process purchases, returns, exchanges, and online order pickups.
• Support inventory cycles including receiving shipments and stocking shelves.
• Assist teammates across various store functions as necessary.
• Encourage a cooperative and trustworthy team atmosphere that motivates performance.
• Participate actively in brand-driven initiatives, training sessions, and inclusion programs.
• Receive and integrate feedback positively, maintaining composure and professionalism at all times.

Required Qualifications and Skills

• Minimum of one year sales experience, preferably within luxury retail; familiarity with fashion trends and competitive landscape.
• Proficient with POS systems, general computer skills (iPad, laptop, Mobile POS), and walkie-talkie operation; ability to interpret pricing and product release information.
• Fluent English communication skills.
• Capability to work in a dynamic, fast-moving retail environment.
• Preferred background includes luxury retail experience, familiarity with social media engagement, live-stream shopping or video demonstrations, clienteling abilities, and proficiency in data collection.

Work Schedule

Must be available to work a flexible schedule that accommodates business demands, including evening shifts, weekends, busy seasons, high-traffic retail days, and public holidays.

Additional Information

This job description outlines primary tasks and qualifications but is not exhaustive of all performance expectations.