Programmatic Associate

About WPP Media

WPP serves as a reliable growth partner for global leading brands, combining exceptional talent, trustworthy data, and world-class partnerships through the innovative WPP Open marketing platform. This enables clients to navigate evolving landscapes, seize opportunities, and achieve transformative growth.

WPP Media is the AI-driven media arm of WPP, integrating media, data, and partnerships to deliver personalized creative experiences at scale, powered by Open Intelligence and connected through WPP Open. This system provides clients with clear insights into the performance and effectiveness of their media investments.

Role Summary and Impact

The Programmatic Associate will assist in daily digital media campaign activities, building a solid foundation in platforms and tools. Responsibilities include campaign implementation, monitoring, and reporting while gaining expertise in audience targeting, optimization approaches, and performance metrics, with a path toward independent campaign management.

Responsibilities

• Manage the implementation, oversight, and daily optimization of campaigns to exceed client objectives and KPIs.
• Develop media plans tailored to achieve specific KPIs effectively.
• Assist with daily quality assurance to minimize errors and maintain consistent, accurate adherence to processes.
• Design programmatic strategies aligned with client goals for their portfolio.
• Prepare detailed client reports, analyze campaign outcomes, and offer insights and recommendations to improve future campaigns.
• Identify new optimization opportunities, products, or services to boost revenue and deliver outstanding results.
• Engage with partners and attend platform trainings to enhance programmatic skills.
• Utilize tools for accountable programmatic buying, operational efficiencies, and actionable business insights in line with client deliverables.
• Ensure financial accuracy by integrating planning and buying procedures and reconciling spends, encompassing client terms and programmatic fees using templates and processes.
• Maintain standards and compliance throughout the complete campaign lifecycle.

Success Milestones

• Within three months: Achieve proficiency in campaign setup and execution across platforms, managing campaigns with minimal supervision, and build trustful relationships within teams and clients.
• Within six months: Emerge as a trusted advisor to clients, provide optimization advice, enhance campaign performance, oversee accurate delivery, and confidently use WPP AI tools daily.
• Within twelve months: Establish yourself as a key client advisor, work closely to advance clients' programmatic capabilities, and independently manage programmatic accounts.

Qualifications and Skills

• Bachelor’s degree in relevant disciplines such as Media & Advertising, Mass Communication, Digital Marketing, or Computer Science preferred.
• Fundamental understanding of digital marketing principles.
• Proficiency in Microsoft Excel and PowerPoint is advantageous.
• Keen attention to detail and strong organizational abilities.
• Comfort with data analysis is beneficial.
• Strong communication skills with a client-focused approach.
• Interest and enthusiasm about the programmatic media ecosystem as the future of media planning and buying.
• Commitment and passion to master WPP Media’s AI-driven tools and platforms to foster innovative client solutions.

Work Environment and Benefits

WPP Media values employee development, offering access to global networks and resources for growth, frequent events, and employee resource groups. Benefits include comprehensive medical, vision, dental, and retirement plans, paid time off, partner discounts, and mental health awareness days.

Committed to equal opportunity, WPP fosters an inclusive culture emphasizing respect, belonging, and equal career advancement opportunities.

The role follows a hybrid working model, with approximately four days a week onsite. Flexibility and accommodations can be discussed during the interview process.

Additional Information

Only shortlisted candidates will be contacted. Applicants are encouraged to read WPP's Privacy Notice regarding data processing practices.