Personal Shopper

Overview and Key Objectives

The Personal Shopper plays a vital role in enhancing customer experiences and driving sales at Shoppers Stop. The primary goals include elevating customer satisfaction, increasing the frequency of purchases by high-value clients, and expanding the membership base.

Core Responsibilities

• Encourage frequent customer visits by scheduling appointments and maintaining relationships through multiple communication channels, such as mail, email, phone, and direct interactions.
• Guide each client through personalized shopping experiences by recommending products and services that align with their specific needs and preferences, incorporating knowledge of current fashion trends and offering customized makeovers and buying assistance.
• Serve as the dedicated customer service contact before, during, and after sales, ensuring follow-up, fulfillment of commitments, and strong relational bonds.
• Drive sales growth by increasing average bill value and number of items per purchase through suggestive selling and upselling strategies based on deep customer insight and product understanding.
• Maintain appointment schedules and contribute significantly to sales targets.
• Promote and educate customers about membership programs, particularly encouraging enrollment in exclusive black card memberships.
• Accurately document interactions and transactions to support service continuity and business processes.

Expected Outcomes

• Improved customer satisfaction levels.
• Greater repeat purchase rates among premium customers.
• Increased sales figures, average transaction value, and items per ticket.
• Growth in membership registrations.