Performance Marketing Manager

Role Summary

We are seeking an experienced Performance Marketing Manager to lead the paid acquisition efforts across multiple digital channels. This full-time remote position offers a competitive salary package ranging approximately from $85,000 to $135,000 USD, depending on experience and qualifications, along with additional benefits.

Key Responsibilities

• Develop, implement, and optimize paid campaigns on platforms including Google, Meta, LinkedIn, and TikTok.
• Oversee the distribution of paid budgets across various channels and campaigns to maximize return.
• Create and launch landing pages, advertising creatives, and define audience targeting segments.
• Execute an ongoing testing initiative to experiment with creatives, audience groups, and bidding strategies.
• Monitor critical metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Lifetime Value (LTV), and provide weekly performance reports.
• Collaborate with creative, lifecycle marketing, and analytics teams to support integrated growth efforts.

Candidate Requirements

• Minimum of four years managing large-scale paid acquisition campaigns with budgets exceeding $1 million annually.
• Proficiency in Google Ads, Meta Ads, and LinkedIn Ads management.
• Strong analytical capabilities with experience in attribution modeling and incrementality testing.
• Familiarity with Google Analytics 4 (GA4), platform-specific analytics, and tracking technologies.
• Experience directing creative teams for paid social and search campaigns.
• A strong preference for experimental approaches, data-driven measurement, and rapid iteration cycles.

Preferred Traits and Skills

• Genuine curiosity regarding audience behavior and motivation.
• Exceptional written communication and storytelling skills.
• A proactive test-and-learn attitude with the ability to quickly launch and refine campaigns based on data.
• Comfort with asynchronous collaboration across different time zones.

Compensation and Benefits

• Work fully remotely with flexible scheduling.
• Bonus scheme linked to performance metrics.
• Annual budget allocated for personal learning and development.
• Health and wellness benefits tailored to location.
• Engagement in impactful projects at a large scale.

Equal Opportunity Statement

This role is open to all qualified candidates irrespective of race, ethnicity, gender, sexual orientation, age, disability status, or any protected characteristic. Hiring decisions are exclusively based on merit and ability.