Performance Marketing Manager
Bengaluru, Karnataka, India · Full Time
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- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
Role Overview
We seek an achievement-oriented Performance Marketing Manager with over five years of experience managing paid acquisition campaigns across both Indian and international territories, especially the United States. This role involves designing and implementing diverse channel campaigns spanning Google Ads, Meta, YouTube, LinkedIn, Display Networks, Bing, and affiliate marketing platforms.
Key Responsibilities
The incumbent will devise campaign strategies, refine audience targeting, optimize PPC efforts, manage budgets efficiently, drive lead generation, and enhance conversion rates. Handling substantial advertising budgets and leveraging data insights to optimize metrics such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Return on Ad Spend (ROAS), and revenue impact will be central to the role.
Required Expertise
Proficiency in Looker Studio, Google Analytics, remarketing techniques, Conversion Rate Optimization (CRO), and A/B testing methodologies is mandatory. Experience should cover both B2B and B2C campaign execution in global markets, with collaborative interactions involving creative, content, technology, and CRM teams highly advantageous.
Industry
Digital Marketing