Partner Marketing Manager

About the Role

We are seeking a seasoned marketing expert to lead partner-driven training and skill development initiatives within cloud and technology sectors.

Key Responsibilities

• Create and implement comprehensive marketing strategies aimed at meeting enrollment and revenue targets.
• Generate consumer demand via various channels such as digital campaigns, webinars, workshops, bootcamps, events, and outreach to institutions.
• Oversee partner marketing budgets including MDF activities: creating proposals, obtaining approvals, tracking utilization, ensuring proper documentation, and analyzing ROI.
• Design and run lead generation campaigns utilizing paid media, social platforms, email marketing, SEO tactics, and optimized landing pages.
• Track key performance indicators such as registrations, leads generated, conversion rates, cost per lead, and overall campaign success.
• Collaborate across sales, content creation, performance marketing, and partnership teams to guarantee smooth execution of campaigns.
• Ensure adherence to partner branding guidelines and compliance standards.
• Discover fresh customer segments and develop innovative marketing campaigns to boost participation in training programs.

Qualifications and Experience

• At least five years of professional experience in marketing roles focusing on demand generation, partner marketing, or education and training marketing.
• Excellent skills in managing multiple stakeholders and analyzing data to drive decisions.
• Bachelor's degree in Marketing, Business Administration, or a relevant field.