Performance Marketing Manager

Role Overview

We are seeking a Performance Marketing Manager to lead paid acquisition efforts across multiple channels. This position entails hands-on management of budgets, creative development, and analytics aimed at enhancing customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS) through rigorous experimentation.

Key Responsibilities

• Design, implement, and optimize paid advertising campaigns on platforms including Google, Meta, LinkedIn, and TikTok.
• Oversee allocation of paid marketing budgets across different channels and individual campaigns.
• Create and deploy landing pages, advertising creatives, and audience segments.
• Conduct ongoing testing of creatives, target audiences, and bidding strategies.
• Monitor CAC, ROAS, and customer lifetime value (LTV); provide weekly performance reports by channel.
• Collaborate with creative, lifecycle marketing, and analytics teams to foster integrated growth initiatives.

Required Skills and Qualifications

• A minimum of four years of experience managing paid acquisition with budgets exceeding $1 million annually.
• Proficiency with Google Ads, Meta Ads, and LinkedIn Ads platforms.
• Strong analytical capability with familiarity in attribution modeling and incrementality testing.
• Practical knowledge of GA4, ad analytics, and tracking technologies.
• Experience in providing creative briefs for paid social and search campaigns.
• Strong preference for running tests, measuring results, and iterating quickly.

Personal Attributes

• A curious mindset towards understanding audience behavior and responsiveness.
• Excellent written communication skills and storytelling ability.
• A test-and-learn approach, quick to launch campaigns and revise based on data insights.
• Comfortable collaborating asynchronously with colleagues in different time zones.

Benefits and Offerings

• Fully remote position with flexible working hours.
• Performance-related bonuses.
• Annual stipend for learning and development.
• Health and wellness benefits, varying by location.
• Chance to contribute to high-impact projects at scale.

Equal Opportunity

This role embraces equal opportunity principles, welcoming applications from all qualified candidates regardless of race, color, ethnicity, nationality, gender identity or expression, sexual orientation, age, religion, disability, marital status, or any legally protected characteristic. Hiring decisions are made strictly on qualifications and abilities.