Performance Marketer — Paid & Lifecycle

Role Overview

This role centers on paid media acquisition combined with end-to-end funnel ownership. You will not only plan, execute, and optimize paid campaigns across platforms like Google, Meta, and Apple Search Ads but also build and maintain the tracking systems and lifecycle communication processes that convert clicks into paying customers. This integrated ownership of the full customer journey is unique, moving beyond traditional marketing silos.

Key Responsibilities

• Manage and optimize paid media channels, including structure, audience targeting, bidding strategies, budget management, and daily campaign refinement.
• Develop and maintain tracking solutions such as Google Tag Manager (GTM), server-side tracking, conversion APIs, and app attribution to measure customer conversion through to funded account status.
• Oversee landing page performance and testing, facilitating continuous improvements in creative, audience segments, and conversion rates across funnel stages.
• Lead lifecycle marketing efforts using HubSpot, encompassing onboarding workflows, funding support, reactivation strategies, and weekly newsletter campaigns.
• Drive expansion into new marketing channels and international markets, including an upcoming European launch.

Required Experience and Skills

• 3 to 5 years managing paid search and social media accounts with direct accountability for campaign results.
• Proficiency in tracking layers, including GTM and conversion tracking, and experience or readiness to manage server-side and app attribution methods.
• Hands-on experience with HubSpot or comparable platforms for workflow creation, segmentation, email design, and ensuring deliverability.
• Familiarity with or enthusiasm for advanced AI tools used for campaign building, testing, analysis, and automation beyond just copy drafting.
• Experience in regulated industries such as financial services, superannuation, banking, insurance, or digital assets, involving ad verification and approval processes.

Preferred Qualifications

• Expertise in app install campaigns and Apple Search Ads.
• Proven success launching additional marketing channels beyond search and social, such as native advertising, programmatic media, CTV, or partnerships.
• Basic HTML and CSS skills to independently update and troubleshoot email templates.
• Experience managing campaigns across multiple geographic markets.

Why Join Us?

Join a small but growing marketing team at an investment platform serving both Australian and European customers. You will have significant input on budget decisions and the chance to build marketing operations from the ground up rather than inheriting legacy systems. The role reports to the Growth Manager and offers exciting expansion opportunities as product offerings and market reach evolve.

Application Details

Submit a CV and share a detailed account of one campaign you handled completely — including the ad creation, tracking setup, and post-conversion follow-up outcomes. No cover letter required.