Performance Marketing Manager

About Insparya

Insparya is the leading clinical group specializing in Hair Health Diagnosis, Treatment, and Research, with international operations spanning Saudi Arabia, Oman, Portugal, Spain, and Italy. Established in 2009, the group encompasses a Technological and Biomedical Research Center that works on innovations from stem cell studies to robotics. Their mission is to improve lives by delivering cutting-edge, tailored hair health solutions that enhance confidence, self-esteem, and overall wellness.

Role Mission

The Performance Marketing Manager will take charge of designing, administering, and refining digital marketing initiatives aimed at driving qualified lead generation, boosting sales conversions, and maximizing ROI. This role demands a data-driven mindset dedicated to ongoing enhancement of campaign effectiveness.

Key Responsibilities

• Plan, run, and fine-tune campaigns across Google Ads, Meta Ads, and other pertinent digital channels.
• Implement strategies including Paid Search, Paid Social, Display, Remarketing, and Performance Max.
• Explore and evaluate new acquisition platforms and growth avenues.
• Handle lead-generation and sales campaigns covering all sales funnel stages.
• Develop compelling digital content aligned with brand direction and audience preferences across markets.
• Oversee social media community growth and engagement, ensuring brand consistency and timely interaction.
• Partner with Marketing and Sales to enhance lead quality and conversion efficiency.
• Track performance metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, lead volumes, and lead quality.
• Conduct A/B testing on elements like campaigns, target audiences, messaging, creatives, and landing pages.
• Analyze campaign data, generate insights, and formulate optimization recommendations.
• Manage and allocate Digital Marketing budgets effectively.
• Stay informed on industry trends including automation and AI applications in digital performance.

Qualifications

• Relevant proven expertise in Performance Marketing, Paid Media, or Digital Acquisition.
• In-depth proficiency with Google Ads and Meta Ads platforms.
• Successful track record generating leads and sales through digital channels.
• Strong analytical capabilities with solid grasp of acquisition, conversion, and profitability metrics.
• Experience using GA4, Google Tag Manager, and other tracking and reporting systems.
• Capable of juggling multiple campaigns, markets, and budgets simultaneously.
• Focus on results and sales performance with a motivation for ROI.
• Self-motivated, detail-conscious, proactive, and committed to continual skill development.
• Fluency in Arabic and English languages.
• Background in Healthcare, E-commerce, Gaming, Tourism, or Travel sectors is advantageous.

Why Join Insparya

• Become part of a rapidly expanding global group featuring a diverse, multicultural team and excellent growth prospects.
• Make a tangible difference in patients' well-being and confidence within a challenging, dynamic, and quality-focused environment.

If you seek a role centered on performance with direct influence on business expansion and client trust, this opportunity is well-suited for you!