- Experience
- 1+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- Work from home
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
Company Overview
HackingFlix is a pioneering platform that has reached over 2 million users in more than 162 countries, revolutionizing cybersecurity education through practical and engaging learning experiences. The company boasts expertise in cybersecurity, incident response, digital forensics, and has served governments, law enforcement agencies, and Fortune 500 businesses. Their ambitious goal is to scale revenues to ₹100 crore ARR within the next six months by targeting a $1.1+ billion market.
Role Summary
We are seeking a skilled Performance Marketer exclusively experienced in the EdTech domain. This position involves managing large-scale ad budgets and driving high-return campaigns to accelerate growth. The role can be based remotely or in-office at Vaishali, Jaipur. You will need to be a self-reliant “one-person army” capable of scaling ad spends profitably.
Responsibilities
- Scale and manage Google and Meta advertising campaigns with substantial monthly budgets.
- Monitor and analyze key performance metrics continuously to identify improvement opportunities.
- Optimize all funnel stages to enhance growth and cost-efficiency.
- Collaborate with content creators to develop, test, and iterate compelling ad creatives to maintain audience engagement.
- Exhibit full ownership of the performance marketing function while coordinating with team members.
Candidate Profile
- Minimum 1 year of hands-on experience executing Google or Meta ads campaigns.
- Strong understanding of marketing metrics such as CAC, ROAS, CTR, CVR, attribution models, retention, and growth strategies.
- Passion for short-form content and insight into elements that capture audience attention.
- Self-driven, proactive approach without need for constant supervision.
- Ability to thrive in a fast-paced startup environment that values quick experimentation and learning.
Desired Additional Skills
- Experience working with EdTech companies, coaches, or content creators.
- Proficiency in running YouTube and Google Ads focused on lead generation or sales.
- Background in performance or digital marketing agencies.
- Skill in writing creative briefs, ad copy, and video ad scripts.
- Basic knowledge of landing page and conversion rate optimization (CRO).
Additional Advantages
- Experience with Google Universal App Campaigns (UAC).
- Certifications in Google Analytics 4 (GA4), Google Ads, or Meta advertising.
- Familiarity with customer engagement, analytics, and measurement tools such as Claude, WebEngage, Amplitude, GA4, or mobile measurement partners (MMPs).
- Strong grasp of user journeys and conversion funnel optimization.
Why Join HackingFlix?
You will collaborate directly with the founders and be entrusted with managing meaningful advertising budgets. This position offers the opportunity to rapidly implement ideas that impact millions of users. Unlike roles embedded in large marketing teams, you will be a critical driver in building the company’s growth engine.