Performance Marketer - Meta Ads Expert

About Lead Height

Lead Height is a rapidly expanding digital marketing agency focusing on SEO, social media marketing, website development, branding, performance marketing, and lead generation. We serve multiple industries by implementing innovative strategies that deliver measurable growth.

Job Summary

We are seeking a dedicated Meta Ads Expert to design, execute, optimize, and scale Facebook and Instagram ad campaigns for various clients. The candidate will have expertise in lead generation, conversion optimization, audience segmentation, and performance analytics.

Key Responsibilities

• Develop and manage Meta (Facebook & Instagram) ad campaigns.
• Deliver quality leads while achieving target CPL and ROAS metrics.
• Configure and handle Meta Business Manager, Ad Accounts, Meta Pixel, and Conversion API (CAPI).
• Conduct thorough audience research using Custom, Lookalike, and Interest-based targeting.
• Run A/B testing on creatives, copy, landing pages, and strategies to improve campaign effectiveness.
• Regularly analyze campaign performance and optimize metrics such as CTR, CPC, CPL, CPA, and ROAS.
• Expand and scale winning campaigns maintaining profitability.
• Collaborate with design and content teams to create high-converting creatives.
• Generate weekly and monthly reports with actionable insights.
• Stay current with Meta Ads platform updates, policies, and digital marketing trends.

Required Skills and Experience

• Proficiency with Meta Ads Manager and Business Manager tools.
• Experience with Meta Pixel setup, Conversion API (CAPI), and event tracking.
• Understanding of lead generation strategies, sales funnels, and conversion rate optimization.
• Strong analytical capabilities to interpret campaign data.
• Familiarity with Excel or Google Sheets for reporting purposes.
• Effective communication and problem-solving skills.
• Ability to handle multiple client projects simultaneously.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related disciplines.
• Meta Blueprint Certification is advantageous.
• Experience with CRM integrations and optimizing landing pages preferred.
• Basic knowledge of Google Analytics and Google Tag Manager is a plus.

Compensation and Benefits

• Monthly salary ranging from ₹18,000 to ₹25,000, based on experience.
• Performance-linked incentives.
• Growth opportunities within the performance marketing arena.
• Exposure to campaigns across diverse client industries.
• Supportive, collaborative workplace culture.
• Ongoing opportunities for professional development and skill enhancement.

Additional Information

Location: Rajarhat, Kolkata – work from office arrangement.

Employment: Full-time position.