Performance Marketer - E-commerce

About the Role

We seek an experienced, data-focused Performance Marketer proficient in paid advertising across Meta and Google platforms. The ideal candidate will have a proven track record managing sizable monthly ad spends, especially within D2C/DRC and e-commerce sectors. This position demands ownership of the full customer acquisition journey including campaign design, creative experimentation, optimization, and scaling to maximize leads, sales, and revenue.

Key Duties and Responsibilities

• Plan, implement, manage, and scale advertising campaigns on Meta and Google Ads platforms.
• Formulate strategies to enhance lead generation, sales conversions, and revenue expansion.
• Efficiently oversee and optimize monthly ad budgets ranging from ₹15 to 20 Lakhs and above.
• Design campaign structures including audience targeting, retargeting funnels, and growth scaling mechanisms.
• Closely monitor daily campaign performance and promptly apply corrective measures.
• Continuously refine campaigns by analyzing key performance indicators such as ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, and AOV.
• Perform regular testing of creatives across varying formats, hooks, messaging, audiences, and promotional offers.
• Collaborate with creative teams to identify and enhance high-performing creatives through performance-centered feedback.
• Examine the entire customer journey to pinpoint opportunities that improve conversion rates and reduce acquisition costs.
• Manage and ensure optimal allocation of advertising budgets.
• Devise and implement retargeting and remarketing campaigns.
• Leverage Shopify analytics and sales data to analyze product and campaign efficacy and revenue outcomes.
• Identify prospects for campaign scaling while maintaining efficient acquisition costs and profitability.
• Generate regular performance reports detailing insights, conclusions, and recommended action plans.
• Conduct competitive and market analysis to discover new avenues for growth.
• Coordinate with cross-functional internal teams including creative, design, content, and account management.
• Stay informed about the latest updates and trends in Meta, Google, tracking technologies, attribution, and performance marketing methodologies.
• Assume full responsibility for campaign results and proactively suggest innovative strategies and testing approaches.

Essential Requirements

• Minimum 1.5 years of practical experience in performance marketing.
• Demonstrated expertise managing monthly advertising spends beyond ₹15 Lakhs.
• Strong command over Meta Ads and Google Ads platforms.
• Established success in managing lead generation and sales-focused campaigns.
• Experience working with D2C/DRC and e-commerce brand marketing.
• Familiarity with Shopify platform, including analytics, sales metrics, product performance tracking, and e-commerce funnel understanding.
• Deep knowledge of performance marketing metrics (ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, LTV).
• Hands-on experience with Meta Pixel, Conversion API, Google Analytics 4 (GA4), and Google Tag Manager.
• Proficiency in retargeting, detailed audience segmentation, lookalike audiences, funnel design, and campaign scaling techniques.
• Strong analytical abilities to interpret large campaign and sales datasets into actionable strategies.
• Competence in evaluating creative performance and conducting creative testing.
• Ability to independently manage budgets, campaigns, and meet performance goals.
• Excellent communication, analytical thinking, and problem-solving capabilities.

Preferred Attributes

• Experience scaling early-stage D2C/DRC brands to higher revenue levels.
• Capability to handle multiple brands or accounts simultaneously.
• Advanced understanding of Shopify e-commerce metrics and acquisition funnels.
• Skills in landing page optimization and conversion rate optimization (CRO).
• Aware of attribution and tracking complexities across Meta, Google, and Shopify ecosystems.
• Commercial acumen regarding profitability, contribution margins, CAC, and LTV.
• Innovative mindset to uncover additional growth initiatives beyond conventional campaign optimization.