- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Hybrid
- Resume
- Required to apply
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Job description
Role Overview
As the Senior Manager for SEM at Xero, you will be instrumental in shaping the company's global Paid Search initiatives. This position requires a highly technical and hands-on leader focused on leveraging automation, artificial intelligence (AI), and data analytics to drive scalable growth and enhance the effectiveness of our SEM operations.
Key Responsibilities
- Enhance and advance the technical infrastructure supporting our global SEM program to improve scalability, automation, and campaign performance.
- Develop and implement AI-powered workflows that automate processes such as optimisation, analysis, reporting, and daily operations.
- Drive the evolution of AI-enabled SEM features, including automated bidding and decision-making frameworks, while ensuring robust validation, safeguards, and performance measurement.
- Discover and implement new automation solutions to convert manual or complex SEM tasks into scalable and reusable systems.
- Collaborate closely with Data Science, Marketing Technology, and Product teams to integrate data, AI, and emerging technology into the SEM ecosystem.
- Experiment with and assess emerging search and AI tools to identify new technologies that create commercial benefits.
Team Environment
You will join Xero's global SEM team, a specialized group responsible for Paid Search across international markets. The team prioritizes data-driven decision-making, experimentation, and technological innovation to optimize performance and unlock growth opportunities. In your role, you will work alongside the Head of SEM and other specialists in SEM, bidding, optimisation, creative, and AI, as well as building partnerships with teams in Data Science, Marketing Technology, Product, CRO, and Performance Marketing.
Work Setting
Xero supports a hybrid working approach, blending in-office collaboration with flexible remote work. The role requires coordination with global colleagues across various markets and time zones.
Candidate Profile
- Extensive hands-on experience in SEM, specifically managing large-scale, multi-region Paid Search campaigns with expertise in Google Ads, Search Ads 360 (SA360), and up-to-date bidding and automation methods.
- Technical proficiency in designing and deploying automations, workflows, or other technical solutions that address performance marketing challenges.
- Practical experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude, or equivalent.
- Strong analytical aptitude with the ability to navigate complex performance and technical challenges, converting data insights into actionable strategies.
- A proactive and solution-oriented mindset, eager to identify opportunities independently, conduct experiments, and develop solutions without relying solely on formal briefs.
- Excellent communication and stakeholder management skills, capable of translating intricate technical concepts into straightforward recommendations for senior leadership.
- A collaborative and humble approach that encourages knowledge sharing, mentorship, and upskilling of the wider team.
Additional Information
While not all qualifications must be met perfectly, candidates who display strong SEM and technical capabilities alongside passion and curiosity are encouraged to apply. Xero values diverse experiences and perspectives that enhance their team.