Performance Manager

About the Role

The position of Off-page SEO & Online Reputation Manager at Global Wave Group, located in Albany, Auckland, involves enhancing the company's visibility, authority, and online reputation beyond its own website. This role focuses on securing high-quality backlinks, broadening brand presence on external platforms, monitoring search engine result pages (SERPs), and actively managing any negative or inaccurate content related to the company.

Key Duties

• Design and implement an off-page SEO strategy that aligns with the broader marketing and organizational objectives.
• Develop and oversee a structured backlink acquisition initiative through outreach, partnerships, digital public relations, guest blogging, and similar tactics.
• Scout and obtain backlink placements from authoritative and relevant sites.
• Regularly review the backlink profile for harmful or broken links and coordinate remedial measures such as disavowal or cleanup activities.
• Track branded search results to ensure positive and accurate company information appears on the first page of SERPs.
• Detect negative, outdated, or misleading content and strategize ways to respond, suppress, or counterbalance it effectively.
• Collaborate with Content and PR teams to publish favorable stories, case studies, and expert content on external platforms.
• Manage and enhance the company’s presence on significant third-party sites, including review websites, directories, social media profiles, and industry listings.
• Monitor and reply to online reviews and public feedback in coordination with Customer Service and other relevant departments.
• Utilize SEO and reputation monitoring tools such as Google Search Console, Ahrefs, SEMrush, and Mention to evaluate performance and derive insights.
• Prepare and present periodic reports detailing off-page SEO activities, online reputation status, and KPI progress.

Essential Qualifications and Skills

• A bachelor’s degree in Marketing, Communications, Business, or a related discipline is mandatory.
• A minimum of three years of practical SEO experience, including at least one year focused specifically on off-page SEO or link-building activities.
• Demonstrated expertise in managing online reputation, brand mentions, or digital PR campaigns is highly desirable.
• Comprehensive understanding of search engine algorithms, link quality criteria, and ethical white-hat link-building tactics.
• Proficient with major SEO software tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
• Strong capability in data analysis, able to interpret trends and make data-driven recommendations.
• Excellent skills in writing, including crafting outreach emails, replies, and content briefs.
• Strategic and practical thinker with a focus on execution.
• Attention to detail, organizational skills, and consistency in following established procedures and documenting work.
• Effective problem-solving abilities combined with a proactive mind-set in addressing adverse content and crisis situations.