Partnerships Manager

About SimpleAI

SimpleAI develops AI-driven agents specializing in accounting functions such as bookkeeping, financial reporting, fund administration, and operational workflows. Our solutions serve both businesses and the accounting firms managing their client books. Our sales occur through direct company dealings and via accounting practices adopting our platform.

Role Purpose

The Partnerships Manager role in Singapore focuses on expanding and managing CPA firm partnerships and driving revenue through strategic client onboarding and engagement. Key priorities include growing the firm partner portfolio, maintaining active partner relationships, managing company deal pipelines, and engaging startup founders and CFOs in the finance sector.

Responsibilities

• Build and nurture a target list of Singapore-based accounting and bookkeeping firms and companies qualified by entity count, transaction volume, and system preferences.
• Lead product demonstrations and trials using clients’ own data, ensuring active usage throughout the trial phase to increase conversion.
• Support and collaborate closely during partner onboarding, especially through initial client migrations to secure long-term platform adoption.
• Maintain accurate and up-to-date sales pipelines with documented next steps and timelines while reporting on weekly progress and obstacles.
• Act as a conduit for client feedback on product limitations and objections, relaying these insights to influence product development.

Candidate Profile

This position demands a candidate with a solid accounting foundation and client engagement experience, not just sales capabilities.

• CPA or CA qualified with accreditation from ISCA or CPA Australia.
• Professional background including senior associate or above at a Big 4 or recognized mid-tier accounting firm, with experience managing client engagements.
• Proficient hands-on experience with at least two financial systems like SAP, Oracle Fusion, NetSuite, Xero, or QuickBooks Online, understanding chart of accounts design and system limitations.
• Familiarity with SFRS(I), IRAS filing processes, and GST compliance requirements common in accounting challenges.
• Comfortable being accountable for measurable outcomes without necessarily having a formal sales title.

Desirable Qualifications

• Previous involvement in client-facing commercial roles such as scoping projects, fee negotiation, and proposal development.
• Experience with software implementation or support inside accounting firms.
• Background in outsourced accounting services, including shared service centers or managed accounting practices.

Additional Notes

This role is unsuitable for candidates seeking purely technical accounting duties or sales professionals lacking accounting qualification. Practical engagement and drive are essential.

Application: Interested candidates should provide a brief note discussing the firms and systems they have experience with, a client engagement they have managed, key learnings, and their motivation to shift from pure accounting roles.