Paid Social Director

About the Role

Join one of Sydney's foremost performance marketing agencies as a Paid Social Director, leading paid social media campaigns for some of Australia's top-tier brands. This position is located in Sydney with a hybrid work setup allowing two days per week from home. The role is ideal for someone who thrives on performance optimization, strategy execution, and turning creative ideas into measurable results.

Key Responsibilities

• Develop and lead paid social strategies for premium Australian brands across platforms including Meta, TikTok, and Pinterest.
• Shape and execute growth strategies for prominent eCommerce brands using data-driven insights.
• Own end-to-end campaign performance by launching, testing, and optimizing high-impact campaigns to maximize ROI.
• Collaborate with a skilled team of strategists and performance specialists to generate innovative campaign ideas and discover new opportunities.
• Maintain strong relationships with clients, delivering insightful performance reports and managing significant advertising budgets with commercial responsibility.

Required Qualifications and Experience

• Minimum of five years’ experience in Paid Social or performance marketing, preferably within an agency environment.
• Proficiency in managing and optimizing campaigns using Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads platforms.
• Proven track record of handling large campaign budgets while achieving strong Return on Ad Spend (ROAS).
• Deep understanding of audience targeting strategies, attribution models, funnel approaches, and creative testing methodologies.
• Strong analytical skills to interpret campaign data and optimize campaigns based on performance metrics.
• Experience working specifically in the eCommerce sector.
• Excellent stakeholder communication and account management abilities, capable of handling multiple clients efficiently.
• A passion for the latest digital marketing trends and innovations across social media platforms.

Additional Information

This role offers the opportunity to influence and grow within a highly driven agency environment while directly contributing to client success. The company encourages candidates to reach out directly by email or phone for further information and emphasizes flexibility in scheduling conversations outside usual business hours. By applying, candidates consent to have their applications shared with the client specifically for this vacancy.