- Experience
- 10+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Applicants must be Singaporean citizens.
- Resume
- Required to apply
Where you'll work
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Job description
About Palo Alto Networks
Palo Alto Networks is driven by a mission to safeguard digital life through innovation and impactful solutions. Our values—Disruption, Collaboration, Execution, Integrity, and Inclusion—define our approach as we embed AI into our products and culture. We foster a collaborative onsite working environment to enhance problem-solving and outcomes.
Role Overview
As a Senior Manager level individual contributor in Media Strategy, you will bridge our brand goals with actual market behavior by developing holistic media plans that move entire buying groups within target accounts. Your work influences advertising technology choices, creative direction, and demand generation with a measured focus on business impact.
Key Responsibilities
- Design and execute media strategies targeting entire Buying Groups, connecting signals to reveal account intent and readiness beyond just leads.
- Collaborate across Field, Product, Sales, and Campaign teams to align media with product roadmaps and sales cycles, offering data-driven perspectives to shape marketing agendas.
- Leverage media performance insights to guide Creative and Content teams in building effective marketing assets that drive action.
- Provide expert input on AdTech stack utilization, including platforms like 6Sense, Demandbase, and DV360, identifying system gaps and innovation opportunities.
- Lead media planning for JAPAC verticals across Audio, Video, CTV, Social, Intent platforms, and Content Syndication, experimenting with channels and optimization tactics to uncover growth areas.
- Champion automation and machine learning initiatives to streamline operations and enhance strategic focus.
- Analyze the relationship between media metrics and actual business results, tracking progress from first contact to revenue generation.
Candidate Profile
- Highly curious and analytical, always questioning how to exceed industry benchmarks through data examination.
- Skilled communicator capable of explaining complex media journeys to diverse stakeholders including Sales leaders.
- Deep expertise in the US media landscape with a nuanced understanding of JAPAC market dynamics, balancing brand building and demand creation in B2B SaaS contexts.
Experience and Qualifications
- Minimum 10 years of experience in media strategy or planning, particularly within B2B sectors involving long sales cycles and complex buying groups.
- Proficient with modern media toolsets including Google Marketing Platform, LinkedIn, intent data platforms like 6Sense, and familiar with CTV, Audio, and direct sponsorship channels.
- Demonstrated ability to influence creative and content strategies using media performance data.
- Strong business acumen with fluency in financial and sales metrics as well as media KPIs.
Commitment to Diversity and Accessibility
Palo Alto Networks values diversity and inclusivity in the workplace, ensuring equal employment opportunities without discrimination. We provide reasonable accommodations for qualified individuals with disabilities. Confidentiality is maintained under EEO guidelines.
Eligibility
This position is open exclusively to Singaporean citizens.