Media Planner

Company Overview

Helios Media places a strong emphasis on innovation and forward-thinking, committed to transforming ideas across borders into impactful realities. The organization highly values excellent execution and constantly adapts to change, viewing growth as an ongoing process by pushing boundaries and embracing new challenges. Founded with a vision to illuminate new opportunities for clients, Helios guides businesses to expanded success and industry leadership.

Role Summary

The company is seeking a Media Planner skilled in devising strategic media plans and managing digital campaigns hands-on. The position requires crafting integrated media strategies informed by business goals and audience insights, as well as managing campaign setup, launch, optimization, and performance reporting on major digital platforms.

Key Responsibilities

• Create data-driven media plans aligned with client objectives, audience targeting, budget considerations, market insights, and campaign KPIs.
• Advise on channel selection, budget distribution, audience targeting strategy, campaign structuring, and scheduling across paid media platforms.
• Conduct research on audiences, competitors, categories, and media landscapes to discover opportunities and guide planning.
• Convert consumer behavior and platform insights into actionable media tactics.
• Prepare media briefs, frameworks, presentations, and reports for client engagements.
• Support integrated digital media planning while maintaining awareness of the broader media environment.
• Directly manage campaign setup, launch, and optimization in Meta Ads Manager and Google Ads, handling targeting, bids, budgets, placements, creatives, conversion goals, and structure.
• Monitor and optimize campaigns based on KPIs like reach, engagement, traffic, conversions, CPA/CAC, and ROAS.
• Analyze data to identify trends and improvement opportunities and conduct ongoing testing on audience segments, creatives, placements, bidding, and structures.
• Conduct quality assurance of campaigns for accurate tracking, budgeting, targeting, and creative implementation pre-launch.
• Experience with Amazon Advertising or Amazon DSP is an advantage.
• Track campaign pacing and performance across accounts.
• Generate performance reports delivering insights and actionable recommendations beyond basic metrics.
• Detect trends in campaigns, audience behavior, and creative performance to enhance optimization strategies.
• Collaborate with internal teams to improve campaign efficiency and overall media impact.
• Work closely with account management, creative, strategy, and media operations to ensure timely, accurate, and budget-compliant campaign delivery.
• Develop client communication and presentation skills; participate in meetings, reviews, and strategic discussions with clients.
• Communicate campaign outcomes transparently to internal and external stakeholders.
• Manage multiple campaigns simultaneously, maintaining attention to detail and responsibility.

Qualifications

• At least 3 years of experience in an agency, tech startup, marketing, integrated marketing communications, or media sales environment.
• Holds a Bachelor’s, Master’s, or Associate’s degree in Business, Communication, Marketing, or Market Research or related fields.
• Proficient in English at an advanced level.
• Demonstrated experience in media planning or digital campaign management, with a preference for digital media expertise.
• Comprehensive understanding of multiple media channels.
• Strong communication abilities.
• Capable of analyzing substantial datasets and numbers.
• Knowledgeable regarding campaign evaluation metrics and media buying processes.
• Exhibits accountability and excellent organizational skills.
• Experienced in presentation, analysis, and problem-solving techniques.
• Proven capacity to handle multiple projects and engage with broad internal and external stakeholder groups concurrently.
• Strategic thinker able to tackle complex topics and develop actionable plans.

Additional Information

The recruitment process includes contact within 72 hours of application submission, with selection typically completed within 30 days of the first interview. Helios is an equal opportunity employer fostering diversity and inclusivity while prohibiting discrimination based on legally protected characteristics. They employ AI tools to assist recruitment screening but emphasize that hiring decisions remain human-led.