Media Buyer

About Paperless Business Solutions

Paperless Business Solutions is a UAE-based consultancy specializing in business setup and government services, boasting over a decade of expertise supporting entrepreneurs, investors, and companies. As a Platinum Authorized Channel Partner for prominent UAE Free Zones, the company also represents the Meydan Free Zone in Cairo, Egypt. Their services include UAE company formation, business licensing, visas and immigration, corporate PRO services, and government transactions. With a transparent approach and no consultation fees, clients directly pay government fees to authorities, positioning Paperless as a trusted partner for establishing and growing businesses in the UAE.

Role Overview

We seek a highly analytical and goal-oriented Media Buyer to become part of our marketing team. The candidate will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across various digital platforms, focusing on lead generation, customer acquisition, and revenue growth.

Key Responsibilities

• Design and implement paid media campaigns on platforms such as Meta, Google Ads, TikTok, LinkedIn, and others relevant to business objectives.
• Develop and execute performance marketing strategies aligned with lead-generation goals.
• Manage daily budget allocation, bid strategies, audience targeting, placements, and segmentation.
• Perform ongoing A/B testing on creatives, target audiences, messaging, landing pages, and campaign structure.
• Track campaign performance metrics such as CPL, CPA, ROAS, conversion rates, and lead quality, optimizing accordingly.
• Analyze campaign data to uncover opportunities for optimization and scaling.
• Collaborate with creative and content teams to produce impactful advertisements and messaging.
• Partner with sales to assess lead quality and enhance the conversion rate from lead to customer.
• Build and maintain performance dashboards and deliver regular campaign reports.
• Conduct competitor and market research to discover new advertising channels and strategies.
• Stay abreast of changes to advertising platforms, algorithms, policies, and emerging trends in digital marketing.
• Ensure efficient management of advertising budgets while maintaining campaign effectiveness.
• Test new audience segments, channels, and strategies continuously to boost acquisition efficiency.

Candidate Requirements

• Between 2 to 5 years of practical experience in media buying, performance marketing, or paid digital advertising.
• Demonstrated success in managing paid advertising campaigns with measurable outcomes.
• Strong proficiency using Meta Ads Manager and Google Ads platforms.
• Experience with TikTok Ads, LinkedIn Ads, or other paid media platforms is beneficial.
• A deep understanding of lead generation processes and conversion funnels.
• Sound knowledge of campaign tracking, analytics, attribution models, and performance metrics.
• Excellent analytical and problem-solving capabilities.
• Competency in interpreting campaign data to inform and guide strategic decisions.
• Preferably experienced with Google Analytics, Google Tag Manager, Looker Studio, or analogous analytics tools.
• Exposure to the UAE market or industries such as real estate, business setup, corporate services, or lead generation is a significant advantage.

Benefits

• Competitive remuneration package.
• Incentives tied to performance.
• Opportunity to oversee major digital advertising projects.
• Prospects for professional growth and development.
• A dynamic, team-oriented working environment.
• Chance to contribute to a growing UAE-based corporate services company.

If you are a data-driven and passionate Media Buyer focused on delivering measurable business outcomes in digital advertising, we invite you to apply and help drive Paperless’s digital growth initiatives.