Marketing Strategy & Transformation Manager

About the Role

As a Marketing Transformation Manager at Accenture Song located in Doha, Qatar, you will collaborate closely with C-suite executives and senior marketing leaders to reinvent marketing functions. Your mission will be to accelerate business growth, enhance customer experiences, and maximize marketing impact by defining strategy, designing adaptive operating models, optimizing investments, and employing data, AI, and insights for measurable outcomes.

Key Responsibilities

• Develop marketing transformation roadmaps that align with business growth goals.
• Evaluate existing client marketing capabilities to spot opportunities for improvement.
• Create customer growth strategies informed by market trends, consumer insights, and competition.
• Support go-to-market plans, product launches, and customer acquisition campaigns.
• Design future-state marketing operating models including organizational structures, roles, governance, and ways of working.
• Establish agile marketing teams promoting speed, innovation, and teamwork.
• Implement marketing process optimization and transformation initiatives.
• Lead customer journey mapping and drive customer experience transformation programs.
• Identify ways to improve engagement, loyalty, and customer satisfaction.
• Develop personalization and omnichannel engagement strategies embedding customer-centricity.
• Assess and optimize marketing technology ecosystems including platforms like Adobe, Salesforce, Marketing Cloud, CDPs, CRM, and analytics tools.
• Create MarTech roadmaps and build strong business cases for implementations.
• Promote data-driven decisions via analytics, attribution, measurement, and reporting frameworks.
• Collaborate with technology and data teams to implement advanced marketing capabilities.
• Build trusted relationships with senior client stakeholders and facilitate executive workshops.
• Lead consulting teams across strategy, marketing, technology, and analytics disciplines.
• Prepare executive presentations, business cases, and recommendations for transformation.
• Manage complex transformation projects from planning to execution ensuring quality, timelines, budget control, and risk mitigation.
• Mentor junior consultants and contribute to knowledge and capability development in the team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or related discipline is mandatory.
• Extensive experience in marketing strategy, transformation, management consulting, customer experience, or digital marketing.
• Proven history leading client-facing marketing transformation engagements.
• Strong knowledge of marketing operating models, customer journey mapping, campaign management, and measuring marketing effectiveness.
• Experience working with senior stakeholders and executive leadership teams.
• Excellent analytical thinking, problem-solving aptitude, and presentation skills.
• MBA or advanced degrees are preferred.
• Background in consulting or digital transformation environments is an advantage.
• Familiarity with MarTech platforms such as Adobe, Salesforce, Oracle, and HubSpot is desirable.
• Experience in customer analytics, AI-based marketing, personalization strategies, and marketing measurement methodologies is a plus.
• Certifications in Marketing Technology, Salesforce, Adobe, Agile, or related fields add value.

About Accenture Song

Accenture Song helps businesses reshape how they engage customers by integrating strategy, creativity, technology, data, and AI to foster sustainable growth. As a Marketing Strategy & Transformation Manager, you will play a vital role in defining growth initiatives, enhancing customer experiences, and unlocking value from marketing resources by collaborating with senior client leaders on forward-thinking marketing solutions suited to a digital-first environment.