Marketing & Communication Manager

About the Employer and Location

This role is based at Banana Island Resort Doha By Anantara, a luxury hotel brand rooted in Thai culture emphasizing authentic hospitality inspired by the Sanskrit term meaning ‘without end’. Established in 2001 in Thailand, Anantara has expanded worldwide, offering guests experiences from secluded beaches to vibrant cities. The brand values passion for warmth, generosity, and heartfelt hospitality, providing limitless career opportunities.

Job Overview

The Marketing & Communication Manager will be responsible for creating and implementing comprehensive marketing strategies aimed at reinforcing the resort's brand image, increasing visibility, boosting revenue, and supporting occupancy and guest engagement targets. This position includes managing digital marketing, social media, campaigns, partnerships, content creation, public relations, and promotional efforts, all aligned with the resort’s luxury branding and business goals.

Primary Responsibilities

• Formulate and execute an annual marketing strategy and action plan matching the organization's objectives.
• Analyze market trends, customer insights, and identify growth opportunities to enhance brand recognition and revenue.
• Maintain and oversee the marketing calendar, including campaigns, promotions, and activations.
• Keep track of competitors and offer strategic advice to sustain a competitive market stance.
• Lead digital marketing efforts spanning social media, search engines, email, websites, and relevant platforms.
• Create captivating content highlighting the resort’s accommodations, dining, wellness, leisure, and events.
• Manage social media schedules, campaigns, influencer collaborations, and community engagement activities.
• Evaluate digital campaign performance continuously and optimize based on analytics and ROI metrics.
• Guarantee consistent brand standard application across all marketing channels and guest interactions.
• Develop diverse marketing materials including presentations, brochures, newsletters, and promotional content.
• Coordinate public relations efforts, maintain media relationships, draft press releases, and organize media visits.
• Establish and nurture connections with media, influencers, tourism bodies, and strategic partners.
• Devise and implement seasonal, tactical, and promotional campaigns targeted to increase bookings and revenue.
• Form alliances and partnerships with travel agencies, lifestyle brands, corporate entities, influencers, and other vital stakeholders.
• Oversee cooperative marketing ventures and assess their effectiveness.
• Assist in the planning and promotion of resort events, special occasions, activations, and entertainment offerings.
• Develop marketing initiatives to maximize event attendance, guest engagement, and financial returns.
• Collaborate with internal departments to ensure flawless execution of marketing activities.
• Administer the marketing budget ensuring effective use of resources.
• Track key metrics such as campaign results, lead generation, engagement, bookings, and return on investment.
• Deliver régulière marketing performance reports with actionable recommendations to management.
• Coordinate closely with Sales, Revenue, Operations, Food & Beverage, Events, and other teams to align marketing goals with commercial outcomes.
• Manage and collaborate with external creative agencies, photographers, videographers, and marketing vendors.
• Mentor and guide marketing team members to meet departmental goals.

Key Performance Indicators

• Revenue driven by marketing campaigns.
• Increase in website traffic and direct bookings.
• Growth and engagement on social media platforms.
• Return on investment and conversion statistics for campaigns.
• Improvement in brand recognition and marketplace positioning.
• PR achievements and media coverage.
• Business outcomes from partnerships.
• Customer acquisition and retention rates.
• Efficiency in managing the marketing budget.

Qualifications & Experience Required

• Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality Management, or a related discipline.
• At least 1 to 2 years of marketing experience, ideally within hotels, resorts, or luxury hospitality sectors.
• Demonstrable success managing integrated marketing campaigns across digital and traditional media.
• Strong expertise in social media management, content marketing, SEO/SEM, email campaigns, and digital analytics.
• Experience liaising with media, influencers, agencies, and strategic collaborators.
• High commercial awareness combined with knowledge pertaining to hospitality marketing and customer acquisition strategies.

Skills & Competencies

• Strategic thinking and analytical skills of a high order.
• Exceptional communication and presentation capabilities.
• Creative approach with meticulous attention to detail.
• Strong skills in project and budget management.
• Commercial mindset with focus on measurable business outcomes.
• Excellent skills in stakeholder relationship management.
• Adaptability to fast-paced luxury hospitality environments.
• Leadership qualities and experience managing teams.
• Proficient in Microsoft Office and various marketing/digital tools.