Manager - Gaming Marketing CRM

About Wynn Al Marjan Island

Slated to open in the spring of 2027, Wynn Al Marjan Island is a luxurious beachside destination located less than 50 minutes from Dubai International Airport in the United Arab Emirates. This expansive integrated resort, featuring 1,530 rooms and suites, 22 dining venues, a theater, nightclub, and a five-star spa, offers an exceptional blend of entertainment and relaxation on a scenic island curving into the Arabian Gulf.

Position Overview

We are seeking a Manager for the Gaming Marketing CRM team who will play a pivotal role in shaping and driving our CRM and customer engagement strategies.

Key Responsibilities

• Lead the gathering, examination, and interpretation of customer data to detect patterns and preferences that inform marketing efforts.
• Leverage analytics platforms to produce recommendations that enhance gaming marketing strategy and decisions.
• Enhance the use of CRM tools to boost the productivity of the Host team and improve customer engagement.
• Optimize every customer interaction throughout the player lifecycle, ensuring fluid transitions from initial registration to sustained retention.
• Design targeted communication plans such as email campaigns, SMS, and direct mail to strengthen customer connections.
• Assess and adjust loyalty initiatives and marketing campaigns for optimal impact.
• Collaborate with marketing, operations, IT, and finance teams to ensure CRM strategies align with overall business objectives.
• Coordinate with IT for seamless integration of CRM with other gaming systems and data sources.
• Work closely with operations to elevate guest experiences on the gaming floor and related areas.
• Craft and oversee the CRM budget to maximize return on investment.
• Track and report on the performance and adoption of CRM tools among Hosts and marketing users, identifying areas for improvement.
• Ensure all CRM activities adhere strictly to data privacy laws and gaming industry regulations.
• Proactively identify and manage risks related to CRM usage and customer data handling.

Candidate Profile

• Holds a bachelor's degree in Marketing, Business Administration, Data Science, or a related discipline; master's degree preferred.
• Brings at least five years of experience in CRM, marketing, or relevant areas, with prior leadership exposure considered advantageous.
• Demonstrates a proven history of creating and implementing effective CRM strategies within the gaming or hospitality sectors.
• Possesses advanced analytical skills including data segmentation and predictive modeling expertise.
• Familiar with CRM platforms such as Salesforce or Microsoft Dynamics and analytics tools like Tableau or Power BI.
• Exhibits strong leadership qualities, coupled with excellent communication and interpersonal capabilities.
• Is strategic in thinking and adept at converting insights into practical action plans.
• Has understanding of data privacy protocols and regulatory compliance for CRM operations.

Compensation and Benefits

The remuneration is competitive and paid in UAE Dirhams (AED). Our package also includes comprehensive leave policies, healthcare coverage, motivational incentive schemes, and other perks, making this a highly appealing opportunity within one of the most prestigious brands in the global hospitality industry.