Experience (SEO, GEO) Director

About WPP Media

WPP stands as a valued growth partner to leading global brands, harnessing exceptional talent, dependable data, and strategic partnerships through its innovative marketing platform, WPP Open. This synergy helps clients adeptly manage change, seize opportunities, and achieve transformative growth.

WPP Media, the AI-powered media arm of WPP, integrates media, data, and partnerships to deliver large-scale creative personalization. Enabled by Open Intelligence and connected through WPP Open, it provides clients with clear insights into their media investments.

Mindshare, a key brand within WPP Media, operates as a catalyst for "Good Growth"—fostering growth that benefits people, the planet, and business by intentionally optimizing media to forge meaningful consumer connections and enhanced brand trust.

Role Overview

This pivotal leadership role involves guiding and expanding a rapidly growing multi-city Experience (SEO, GEO) team across Australia’s premier media network, with key locations in Melbourne, Sydney, and Brisbane. The role requires a balance of in-office collaboration—generally 3 days weekly—with flexible work arrangements.

Key Responsibilities

• Shape the vision by driving delivery excellence across SEO services and establishing the team as the foremost center of expertise in Australia and New Zealand.
• Develop and mentor a team of mid-to-senior SEO professionals, promoting a culture of collaboration and trust across Melbourne and Brisbane.
• Collaborate with the Group Business Director to monitor profitability, uncover growth prospects, and support new business acquisition.
• Innovate SEO, GEO, and experience solutions by advancing frameworks, processes, and offerings to maximize client value and impact.
• Forge strong relationships with senior clients, integrating strategic SEO initiatives into their business and marketing strategies.

Ideal Candidate Profile

• Experienced SEO leader well-versed in technical, local, content, and measurement aspects of organic search with a history of managing high-performing teams in dynamic agency environments.
• Commercially savvy with proven success managing agency revenue streams, enhancing profitability, and stimulating business growth.
• Passionate mentor adept at coaching senior talent and fostering professional development.
• Capable strategic thinker with operational strength to design and implement scalable SEO product solutions and processes, including leveraging AI to enhance operations and delivery efficiency.
• Exceptional relationship builder skilled at cultivating trusted partnerships with senior stakeholders internally and externally to drive satisfaction and advocacy.

Work Culture and Benefits

WPP Media invests significantly in employee development, providing access to global networks and learning opportunities. The organization values diversity and inclusion, fostering a respectful workplace where everyone belongs and can advance their careers.

Adopting a hybrid work model, the company encourages in-office presence around four days a week, emphasizing creativity and collaboration, while also accommodating flexible needs wherever possible.

Benefits include competitive salary, 20 days of annual leave increasing to 25 with tenure, options to purchase additional leave, paid parental leave, flexible holidays, birthday leave, and early summer finishes. Offices boast vibrant locations with inspiring views in Brisbane, Melbourne, and Sydney.

Commitment to Diversity and Equal Opportunity

The company embraces applications from all backgrounds without bias, promoting diversity as essential to its success. Adjustments during recruitment and hiring processes are supported to ensure equal opportunities.

Additional Information

The position offers a career-defining chance to lead at a top-tier media network, with openness to candidates at Associate Director level. Applicants are encouraged to apply even if not all criteria are fulfilled, reflecting the company’s inclusive hiring ethos.