Event Promoter

About Uplift Innovations

Uplift Innovations is a prominent full-service marketing agency offering integrated marketing solutions throughout India. They excel in strategic brand development, digital marketing, and managing extensive campaigns, assisting clients in boosting market presence and achieving sustainable growth.

Job Overview

The role requires a detail-focused and proactive Operations Executive to facilitate and optimize daily operational activities across projects, cross-functional teams, and client engagements. This position is pivotal for ensuring seamless departmental coordination, effective resource management, timely campaign delivery, and adherence to internal standards.

Responsibilities

• Strategize, organize, and oversee on-the-ground branding and Below-The-Line (BTL) marketing activities in locations such as gated communities, technology parks, educational institutions, shopping malls, and public areas.
• Manage daily field activations ensuring operations align with campaign objectives, guidelines, and deadlines.
• Lead and supervise field personnel including promoters, brand ambassadors, and activation teams during events.
• Ensure accurate installation and placement of all branding assets like kiosks, stalls, banners, standees, canopies, and merchandise.
• Conduct routine site inspections to verify quality standards, brand visibility, and compliance with branding norms.
• Collaborate with internal creative, logistics, and inventory teams to coordinate resource needs.
• Manage procurement of necessary permissions and maintain communications with society managers, college authorities, and facility supervisors.
• Track and document daily activity logs, attendance, and field team performance metrics.
• Identify and promptly resolve any challenges encountered on site to prevent interruptions to campaigns.
• Oversee the proper handling, storage, and logistics related to branding and activation equipment.
• Gather market insights including customer feedback and competitor activity during field operations.
• Compile comprehensive post-activation reports with photographic and video evidence, reach statistics, and qualitative observations.

Candidate Requirements

• Bachelor’s degree in any field; degrees in Marketing or Management are preferred.
• Willingness and ability to travel extensively and work onsite at multiple locations.
• Competence to conduct daily site surveys for different venues such as gated communities, tech parks, colleges, and public spaces.
• Strong documentation skills for recce results, producing detailed reports with visuals on a daily and weekly basis.
• Proactive approach for handling on-ground execution and immediate problem-solving during activations.
• Effective coordination and communication skills with team members, vendors, and local authorities.
• Basic knowledge of Microsoft Excel or Google Sheets for reporting and tracking purposes.
• Flexibility to work various hours including weekends and during campaign execution days.
• High attention to detail coupled with strong follow-through and discipline in task completion.

Benefits and Additional Information

• Travel allowances to cover on-field and inter-location travel expenses.
• Reimbursement of approved costs incurred from work-related visits and activations.
• Performance incentives tied to the quality of campaign execution and results.
• Chance to engage with prominent branding and BTL campaigns across India in diverse environments.
• Exposure to fast-paced marketing operations offering growth and learning opportunities.