Operations Executive - Marketing Campaigns

About Uplift Innovations

Uplift Innovations is a prominent marketing agency offering comprehensive marketing services throughout India. We focus on strategic brand development, digital marketing, and the execution of extensive campaigns designed to enhance brand presence and facilitate sustainable business growth.

Job Summary

We are looking for a meticulous and proactive Operations Executive to support daily operations across projects, teams, and clients. This role is critical in coordinating departments smoothly, optimizing resource use, ensuring prompt campaign execution, and complying with internal protocols.

Key Responsibilities

• Organize, coordinate, and implement on-ground branding and below-the-line (BTL) promotional activations at locations such as gated communities, technology parks, educational institutions, malls, and other public venues.
• Oversee daily field activations to ensure campaign guidelines and deadlines are met.
• Lead and manage on-site field promoters, brand ambassadors, and activation personnel.
• Ensure the correct setup of branding assets including stalls, kiosks, banners, canopies, and merchandise.
• Conduct frequent site inspections to monitor quality standards, visibility, and brand compliance.
• Liaise with internal creative, logistics, and inventory teams to meet operational needs.
• Manage permissions, approvals, and local coordination with society managers, college authorities, and facility managers.
• Monitor daily activity reports, attendance, and field team performance.
• Identify and resolve on-ground issues proactively to prevent campaign delays or disruptions.
• Maintain proper handling, storage, and transport of branding and activation materials.
• Gather market intel, customer feedback, and competitor information on-site.
• Prepare and submit post-activation reports including multimedia documentation, reach metrics, and insights.

Skills and Qualifications

• Bachelor’s degree in any discipline; marketing or management degrees preferred.
• Willingness and ability to travel extensively and work on-site across multiple venues.
• Competence in conducting daily site evaluations and documenting detailed reports with photographic evidence.
• Practical approach to managing field challenges and ensuring smooth campaign execution.
• Effective coordination abilities with field teams, vendors, and local authorities.
• Strong communication and interpersonal skills for on-site interactions.
• Basic knowledge of MS Excel or Google Sheets for reporting and tracking purposes.
• Flexibility to work outside regular hours, including weekends and during campaign periods.
• Attention to detail combined with strong follow-up and execution discipline.

Benefits

• Travel allowances for fieldwork and movements between locations.
• Reimbursement of authorized expenses incurred during activations and site visits.
• Performance-linked incentives related to the quality and success of campaign execution.
• Exposure to high-profile branding and BTL campaigns across diverse venues.
• Experience in handling large-scale marketing activations on a pan-India level.
• Dynamic, fast-paced environment with opportunities for learning and career advancement.