Enterprise Sales Executive

About the Role

Located in Wimbledon, London, Xpofairs is revolutionizing the trade show industry with a cutting-edge digital platform that enhances how businesses exhibit, connect, and trade worldwide. Our innovative solution lowers costs and inefficiencies inherent in traditional events, enabling exhibitors and visitors to achieve superior outcomes. This entry-level position offers a unique opportunity to engage in sales, marketing, and business growth initiatives at a dynamic startup, with direct exposure to sourcing and converting exhibitors, crafting outreach strategies, and expanding across diverse industries.

Key Responsibilities

• Develop and research targeted lists of potential exhibitors in the UK, USA, and internationally.
• Identify key decision-makers including founders and commercial directors, executing structured outreach via email, phone, and LinkedIn.
• Manage outreach sequences, timely follow-ups, and maintain an active sales pipeline with discipline.
• Schedule and conduct exhibitor calls and platform demonstrations, clearly communicating value propositions.
• Address objections and negotiate exhibitor participation with professionalism.
• Convert leads into confirmed participants and facilitate their onboarding process.
• Serve as the main exhibitor liaison pre-event, ensuring engagement and readiness.
• Foster ongoing relationships to encourage repeat business, referrals, and strategic partnerships.
• Identify and develop partnership opportunities to enhance exhibitor and visitor engagement.
• Contribute to refining sales materials, messaging, and workflows as the company scales into new sectors and locations.

Performance Metrics

• Volume of outbound communications including calls, emails, and LinkedIn messages.
• Quantity of scheduled and completed meetings with decision-makers.
• Number of exhibitors signed up, onboarded, and confirmed to participate.
• Quality and accuracy of CRM records including activity logging and pipeline updates.

Candidate Profile

• Exceptional verbal and written communication skills with confidence in engaging business leaders.
• Comfortable initiating outreach and developing a robust sales pipeline.
• Highly organised with strong prioritisation skills and meticulous attention to detail.
• Strict CRM usage discipline to ensure accurate and comprehensive tracking of sales activities.

Educational Requirements

Preferably holding a degree with a minimum grade of 2:1 or higher. Equivalent consideration given to candidates with A-levels at A grade or above who demonstrate strong commercial aptitude, professionalism, and the ability to manage structured outreach and CRM tasks effectively.

Additional Attributes (Preferred but Not Required)

• Experience with small and medium-sized enterprises, internships, or customer-facing roles.
• Background in outreach, events, marketing, or sales environments.

Desirable Personal Qualities

• Cheerful and energetic personality enthusiastic about engaging with people daily.
• Resilient, optimistic, and professional in handling rejection and setbacks.
• Commercially savvy with analytical skills to identify industry trends and opportunities.
• Collaborative and mature, able to thrive in a fast-paced startup setting.

Why Join Us?

We are committed to transforming the landscape of international trade shows by mitigating personal, financial, and environmental costs associated with traditional events. Benefits include a high-energy workplace culture in Wimbledon, London, opportunities for travel, competitive compensation with a salary range of £28,000 to £30,000 plus commission, and a chance to work with diverse industries and businesses.