- Experience
- 6+ yrs
- Salary
- EUR 59,700 – EUR 95,500 / year
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
Overview
Workvivo is focusing on scaling its Account-Based Marketing (ABM) strategy and is hiring a specialist to own the end-to-end process. This role acts as a bridge between marketing, Sales Development Representatives (SDRs), and sales teams, converting account data into actionable strategies. It involves identifying key accounts, establishing data foundations, and working closely with SDR and Account Executive (AE) teams.
Team and Objectives
The position is part of the Global Field and Strategic Events team under Growth and Demand Generation, concentrating on ABM strategies. It includes managing personalized programs for top US accounts, initiatives targeting account clusters, and wider campaigns that integrate events, digital channels, and field efforts. The target audience consists of senior enterprise leaders, including CHROs, CIOs, and Internal Communications professionals. The goal is to create effective marketing motions that engage these key stakeholders and efficiently scale across various segments aligned with strategic priorities.
Key Responsibilities
- Oversee the tiered ABM approach comprising 1:1 for strategic accounts, 1:few for account clusters, and 1:many for scalable programmatic engagement.
- Develop and maintain an account scoring and intent framework to determine tier placements and timing for account transitions.
- Design and execute integrated multi-channel campaigns combining outbound, paid, and content marketing for a consistent account experience.
- Work directly with SDR leaders to translate account priorities into structured outreach strategies, sequencing, and cadence.
- Collaborate with AE teams on account planning, define shared transfer criteria, and ensure joint responsibility for pipeline management within key accounts.
- Manage enrichment and intent data tools while overseeing vendor relationships.
- Report ABM effectiveness by using metrics at the account level such as engagement rates, market penetration, and pipeline influenced rather than simple activity counts.
- Coordinate with Marketing Operations and Revenue Operations teams to maintain clean account and contact data, adapting strategies regionally recognizing different market paces across EMEA, LATAM, and APJ.
Candidate Requirements
- Proven expertise in intent or account scoring platforms such as 6sense or Demandbase in a live production environment.
- Hands-on experience with data enrichment and orchestration tools like Clay, ZoomInfo, or Clearbit, including integration with CRM systems.
- Strong proficiency in Salesforce and sales engagement platforms such as Outreach, understanding data flow between these tools.
- At least six years managing tiered ABM strategies successfully.
- Background either as an SDR or in close collaboration with SDR and AE teams sharing accountability for outcomes.
- Ability to present account-level performance and pipeline results clearly to stakeholders.
- Experience managing sales and marketing alignment across different geographic regions and markets.
- Demonstrated success building an ABM function from a nascent or unstructured stage into a formalized tiered approach.
- Prior work experience within SaaS or B2B tech companies operating with distributed or hybrid sales models.
Compensation
The salary range for this position is from €59,700 to €95,500 annually.
Work Environment and Benefits
The role operates under a structured hybrid model with a balance between office presence and remote working. The company culture prioritizes employee wellbeing with extensive benefits supporting physical, mental, emotional, and financial health, alongside work-life balance initiatives and community involvement opportunities.
Additional Information
This position is located in Dublin, Ireland, and falls under a full-time employment type with remote work options. The company emphasizes fair hiring practices and supports accommodations for candidates with disabilities throughout the hiring process. Candidates are cautioned about fraudulent job offers from impersonators and advised that legitimate communications will only originate from official company email domains.