Director, Media Planning

About WPP Media

WPP Media is an AI-driven media division of WPP that integrates media, data, and partnerships to deliver highly personalized creative campaigns at scale. It leverages WPP Open and Open Intelligence for transparent measurement of media investments, helping clients achieve transformational growth.

Role Overview

We seek an experienced and strategic Planning Director to spearhead integrated media strategies for a prestigious global luxury beauty brand in Southeast Asia and India. This leadership position focuses on crafting insightful media plans, overseeing campaign excellence, and nurturing a high-performing media planning team in a fast-changing competitive market.

Key Responsibilities

• Develop comprehensive, insight-led media strategies that cover digital and traditional platforms across India, Thailand, Philippines, and Singapore, including brand and performance media aligned to business goals.
• Provide strategic and operational leadership for brand and performance campaigns, ensuring high standards across major digital channels like Meta, TikTok, Google, and Programmatic platforms.
• Build and maintain senior-level client relationships, demonstrating deep understanding of client business, brand, and growth ambitions with confidence in stakeholder engagements.
• Foster collaboration across WPP Media teams across the region, driving consistent strategic direction and best practices.
• Oversee campaign performance management including reporting, in-flight optimization, and KPI achievement, encouraging a data-driven culture.
• Manage account operations, including purchase order tracking, billing input, reconciliations, and ensuring contractual financial commitments are met.
• Lead development of innovative and strategic creative ideas aligned with brand positioning, and present forward-thinking media strategy recommendations internally and to clients.
• Mentor and motivate junior to mid-level staff, cultivating a diverse and high-performance team environment.

Success Milestones

• Within 3 months: establish strong client and internal partnerships, grasp client media landscape, and set rigorous campaign KPIs.
• Within 6 months: assume full strategic ownership of media planning, lead senior client discussions, and establish effective team workflows and standards.
• Within 12 months: achieve top-tier client satisfaction and retention, meet all commercial commitments, be recognized as a strategic media leader, and demonstrate clear talent development progress.

Required Qualifications and Experience

• Over 10 years of integrated media experience with proven senior leadership in planning roles.
• Strong expertise in digital media planning and buying; understanding of traditional media channels valued.
• Experience managing senior client relationships, preferably within multi-market Southeast Asia contexts.
• Capability to translate business objectives into data-driven, strategic media plans.
• Proven skills influencing clients and internal stakeholders with intelligent counsel.
• Knowledge of integrated communication strategy development in marketing or media sectors.
• Excellent organizational, operational, and numerical precision with meticulous attention to detail.
• Proactive and solution-focused approach capable of managing multiple priorities concurrently.
• Passion for media and communications, with commitment to staying informed of evolving industry trends.
• Strong leadership abilities in building, managing, and inspiring teams.
• Mandarin proficiency preferred due to APAC stakeholder engagement needs.

Life at WPP Media & Benefits

Employees at WPP Media benefit from global network connections, continuous learning, and employee resource groups that nurture personal and professional growth. The company offers competitive medical, retirement, vision, and dental insurance packages, generous paid leave, mental health awareness days, and partner discounts. WPP Media is an equal opportunity employer committed to diversity, inclusion, and fostering a respectful workplace. The role is onsite with approximately four days per week in the office but offers accommodation discussions during hiring if needed.

Additional Information

Only selected candidates will be contacted. Review of privacy notice and application data handling information provided.