Director - Marketing Intelligence

About Wynn Al Marjan Island

Wynn Al Marjan Island, set to open in 2027 in Ras Al Khaimah, UAE, will be the region's first integrated resort. Located approximately 50 miles from Dubai International Airport, this expansive resort will feature 1,530 luxurious rooms and suites, 22 diverse dining venues, lounges and bars, a theater, a beach club, multiple swimming and wading pools, a five-star spa, salon, shopping promenade, and a dedicated celebrations and events center.

Role Overview

The resort is seeking a Director of Marketing Intelligence to join its Database Marketing team. This role centers around developing advanced reporting and analysis solutions for the gaming department, driving strategic insights, and managing a skilled technical team.

Key Responsibilities

• Create and sustain comprehensive reporting suites and dashboards tailored for the gaming division.
• Monitor and develop performance dashboards measuring host productivity, profitability, and player engagement metrics.
• Establish, implement, and oversee key performance indicators (KPIs) for gaming hosts, including Average Daily Theoretical (ADT), trip frequency, recency, and reinvestment ratios.
• Provide senior leadership and operational teams with detailed historical performance analysis and trend reports.
• Automate reporting workflows ensuring data accuracy and consistency across all deliverables.
• Translate complex business problems into analytical frameworks and structured reporting outputs.
• Utilize advanced analytical methods to interpret data and produce actionable, evidence-based insights.
• Design targeting logic and control groups to assess and measure campaign effectiveness, return on investment (ROI), uplift, and incremental revenue.
• Employ large language models (LLMs) to expedite insight generation and automate narrative reporting processes.
• Lead the Business Intelligence (BI) roadmap development by collaborating with business and technical stakeholders to prioritize impactful initiatives.
• Evaluate the quality and effectiveness of new data sources along with data collection methods.
• Architect scalable, future-ready data processes that enable model enhancements without disrupting production environments.
• Oversee, mentor, and develop a technical team ensuring clear goal-setting and timely delivery of objectives.

Candidate Profile

• Possesses a bachelor's degree in a quantitative discipline such as Computer Science, Statistics, Economics, or Finance; a master's degree is advantageous.
• Holds a minimum of 5 years experience focused on gaming analytics, with a preference for candidates having over 8 years of overall professional experience.
• Exhibits strong SQL skills and proficiency with at least one business intelligence platform such as Power BI, Tableau, or Looker; Python skills are a plus.
• Experienced in constructing automated dashboards and reporting systems.
• Practical knowledge of cloud data platforms like Snowflake or Databricks and familiarity with ETL pipelines.
• Thorough understanding of gaming KPIs including ADT, theoretical win (Theo), hold percentage, reinvestment, as well as player lifecycle, loyalty programs, and campaign analytics.
• Demonstrates a keen ability to identify trends, root causes, and meaningful data patterns by analyzing both qualitative and quantitative information.
• Effectively communicates data-driven insights to executive and non-technical audiences through written reports and presentations.
• Proven leadership experience in managing and expanding technical teams, adept in prioritizing multiple tasks and meeting stringent deadlines.

Benefits

The role offers a competitive salary paid in UAE Dirhams (AED), supplemented with a comprehensive leave policy, healthcare coverage, incentive schemes, and other employee benefits. Wynn Al Marjan Island stands as a prestigious employer within the global hospitality sector, providing a compelling career opportunity for top-tier candidates.