Digital Sales Specialist

About the Role

The Digital Sales Specialist is tasked with accelerating digital sales and generating revenue growth through multiple online channels. The role involves strategizing and managing flynas’s direct online sales via its website and mobile application, leveraging on-page SEO and digital advertising tools to enhance direct bookings on the platform.

Key Responsibilities

• Develop and execute online direct sales strategies to boost digital revenue.
• Identify new market segments via targeted digital marketing initiatives.
• Oversee and enhance the website and app user experience ensuring smooth navigation.
• Analyze digital sales data, recognize patterns, and propose improvement tactics.
• Stay informed on industry trends, SEO best practices, and emerging digital sales technologies.
• Implement daily digital sales activities aligned to strategic roadmaps and sales calendars.

Website and Application Management

• Regularly update website content and information architecture.
• Create and test new landing pages focusing on user experience and call-to-action effectiveness.
• Collaborate with internal development and design teams for dynamic page creation.
• Manage and optimize retargeting campaigns and monitor site performance metrics.

Paid Digital Advertising

• Design, launch, and optimize paid search campaigns across major search engines including Google, Yahoo, and Bing.
• Focus on maximizing campaign ROI and minimizing cost per click (CPC).
• Conduct detailed campaign analysis and reporting with actionable insights.
• Develop keyword and contextual targeting strategies for search ads.
• Manage pay-per-click advertising and affiliate marketing efforts.

Search Engine Optimization (SEO)

• Provide SEO recommendations to enhance site visibility and search rankings.
• Keep abreast of SEO developments using industry resources and tools like Google Search Console.
• Manage link-building and outreach campaigns to improve search engine presence.

Email Marketing

• Plan and refine email marketing campaigns to increase engagement and bookings.
• Create compelling email content that boosts open rates and conversions.
• Optimize transactional and promotional email communications including confirmations, retargeting, loyalty program, and survey emails.

Cross-functional Collaboration and Compliance

• Work closely with other teams to integrate SEM and SEO into overarching online campaigns.
• Manage marketing budgets and forecast digital sales performance.
• Collaborate with internal and external stakeholders, reporting on key digital performance indicators.
• Maintain accurate records related to digital sales activities and customer interactions.
• Comply with legal regulations and data privacy standards related to digital sales operations.

Safety and Security

• Promote safety awareness and adherence within the department.
• Ensure resources are allocated to meet safety objectives.
• Monitor and review safety trends and participate actively in safety meetings and risk assessments.
• Train staff to heighten safety management understanding within responsibilities.
• Report and mitigate risks affecting Flynas operations promptly through safety governance structures.