Digital Marketing Specialist

About The Role

Pie Funds, a New Zealand–owned fund management company with a growing brand, is seeking a Digital Marketing Specialist to help fuel its momentum at an exciting growth phase. This newly established in-house role will focus on building a high-performing digital advertising and search strategy that supports confident, long-term financial decision making for everyday investors.

Key Responsibilities

• Take full ownership of Pie Funds’ paid advertising efforts across Google Ads, Meta, LinkedIn, and other relevant platforms, managing and optimizing campaigns to maximize ROI through precise targeting, creative assets, landing page alignment, and budget management.
• Design and implement comprehensive SEO strategies, including modern techniques and Generative-Engine Optimisation (GEO), to improve visibility in both traditional and AI-driven search environments.
• Adopt a test-and-learn methodology by crafting hypotheses, running A/B tests, analyzing outcomes, and scaling successful tactics to drive growth.
• Manage end-to-end performance tracking using tools such as Google Analytics, Google Search Console, and other analytics platforms, generating actionable insights.
• Deliver clear weekly and monthly performance reports, translating data insights into prioritized recommendations for continuous improvement.
• Collaborate closely with the marketing team providing a performance-focused perspective and optimizing cross-channel strategies supported by content and creative teams.

Candidate Requirements

• Several years' hands-on experience managing digital marketing campaigns across platforms like Google, Meta, LinkedIn, with familiarity in YouTube and TikTok considered advantageous.
• Demonstrated expertise in paid campaign optimization, confidently managing multiple simultaneous campaigns with a focus on efficiency and budget-conscious outcomes.
• Strong SEO capabilities combined with a keen interest and up-to-date knowledge of AI search trends and GEO algorithm developments.
• Strategic thinker able to define online growth directions while executing with agility and accuracy under rapidly evolving priorities.
• Excellent analytical skills with commercial acumen to convert performance data into clear, actionable business recommendations.
• Adaptability to fast-paced environments, making decisive decisions and iterating quickly as needed.
• Experience with digital marketing tools such as SEMrush, Hotjar, Google Analytics, Otterly, Zapier; Salesforce knowledge is a bonus but not mandatory.

What We Offer

• The unique chance to spearhead and shape Pie Funds’ in-house performance marketing function with substantial responsibility and influence.
• An employer recognized for investing in employee development and fostering a workplace balancing performance and wellbeing.
• Support for ongoing learning, access to modern tools and technology, and a team culture that encourages connection, curiosity, and continuous growth.

Additional Information

Applicants must be New Zealand citizens, residents, or have the legal right to work in New Zealand holding a valid visa. References will be requested at a later stage, so do not include them with your application.

For questions, contact Siobhan Chaney at +64 27 206 2735, quoting Job ID: 18033.