Digital Marketing Executive

About the Role

We are searching for a proactive and imaginative Digital Marketing Executive to oversee and implement digital marketing strategies aimed at enhancing the online brand presence, generating leads, and contributing to business expansion through diverse digital platforms. This position is full-time, located in Pandesara, Surat, Gujarat, and reports to the Marketing Head/Brand Manager.

Key Duties and Responsibilities

• Design and run digital marketing campaigns across platforms like Google, Meta, LinkedIn, and Instagram.
• Handle and frequently refresh the company's social media accounts.
• Create and distribute engaging content including posts, reels, videos, and promotional campaigns.
• Collaborate with the Graphic Designer and internal teams to develop marketing creatives and materials.
• Oversee Google Ads and Meta Ads campaigns, analyzing their effectiveness.
• Assist in executing lead generation strategies targeting products, dealers, distributors, projects, and customers.
• Carry out keyword research and contribute to SEO/SEM efforts to enhance website visibility.
• Maintain and update web content such as product pages, blogs, and landing pages.
• Track metrics for website traffic, campaign performance, user engagement, lead acquisition, and conversions.
• Compile monthly reports on digital marketing activities detailing key performance indicators and insights.
• Perform competitor and market analysis to uncover new digital marketing opportunities.
• Support email marketing, WhatsApp campaigns, and additional digital communication efforts.
• Continuously update knowledge on the latest trends, tools, platform algorithms, and best practices in digital marketing.

Qualifications and Skills

• Demonstrated knowledge of digital marketing principles, including social media marketing, SEO, SEM, Google Ads, and Meta Ads.
• Hands-on experience with Google Analytics/GA4, Google Search Console, and Meta Business Suite.
• Understanding of lead generation techniques and campaign optimization practices.
• Strong content writing abilities and effective communication skills.
• Basic knowledge of design tools like Canva, Photoshop is favorable.
• Analytical skills to interpret marketing data and metrics.
• Excellent coordination skills and ability to manage time efficiently.
• Capability to handle several campaigns concurrently and meet deadlines.

Educational Requirements and Preferred Experience

• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or related disciplines.
• Previous experience in B2B sectors such as manufacturing, construction chemicals, building materials, or real estate is advantageous.

Performance Metrics

• Number and conversion rate of digital leads generated.
• Growth in website traffic and organic reach.
• Social media reach, engagement rate, and follower gains.
• Return on investment and cost per lead of Google and Meta campaigns.
• Improvement in SEO keyword rankings and organic leads.
• Adherence to campaign schedules and content calendars.
• Overall enhancement of online brand visibility.

Additional Information

Interested candidates can send their CVs to the provided contact number: 7861874358.