Digital Marketing Executive

About the Role

NPR Infra Advisors is seeking a creative and results-oriented Digital Marketing Executive to design and implement digital marketing strategies aimed at enhancing the company's online visibility, generating leads, and supporting overall marketing initiatives. The position is full-time and based at Unit No: 401, Fourth Floor, JMD Megapolish, Badshahpur Sohna Rd, Sector 48, Gurugram, Haryana 122018.

Key Duties

• Plan and execute marketing campaigns across digital platforms.
• Oversee social media channels such as Facebook, Instagram, LinkedIn, and other relevant outlets.
• Create engaging content for websites, social media, and other digital channels.
• Conduct SEO work including keyword research and website optimization.
• Manage paid advertising campaigns on Google Ads, Meta Ads, and similar platforms.
• Track and analyze website traffic, lead generation, conversion rates, and overall campaign performance.
• Generate regular marketing reports and insights based on campaign data.
• Research competitors and market trends to inform strategies.
• Collaborate with design and content teams to develop marketing materials.
• Enhance the company's brand awareness and digital footprint.
• Keep abreast of latest digital marketing developments and tools.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Between 1 to 3 years of professional experience in digital marketing preferred.
• Fresh graduates with relevant knowledge or certifications are also encouraged to apply.
• Proficient understanding of SEO, SEM, Google Ads, and social media marketing.
• Basic skills in Google Analytics and Google Search Console.
• Good communication and content writing capabilities.
• Familiarity with Canva or basic graphic design tools is a plus.
• Strong analytical thinking and problem-solving skills.
• Effective multitasking and ability to meet deadlines.

Performance Indicators

• Growth in website traffic and user engagement.
• Lead generation effectiveness.
• Expansion and activity on social media platforms.
• Improvement in search engine rankings.
• Return on investment from advertising campaigns.
• Conversion rate optimization.
• Overall enhancement of the digital brand visibility.