Digital Marketing Executive
Chennai, Tamil Nadu, India · Full Time
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- Experience
- Up to 3 yrs
- Salary
- INR 15,000 – INR 20,000 / month
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Candidates with any undergraduate or postgraduate degree, including freshers and individuals with up to 3 years' experience in digital marketing, especially those familiar with relevant digital tools and platforms. Applicants should demonstrate strong communication, creativity, analytical skills, a…
- Resume
- Required to apply
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Job description
Overview
Blueball Technologies (BBT) is seeking an innovative and results-focused Digital Marketing Executive to enhance and expand our online presence, specifically to generate qualified leads for our IT training programs.
Key Responsibilities
- Plan and implement effective digital campaigns across Google, Meta, Instagram, YouTube, and other platforms to drive lead generation.
- Research market trends, competitor strategies, student needs, and audience behaviors to inform campaign tactics.
- Create engaging content for social channels including Instagram, Facebook, YouTube, LinkedIn, websites, blogs, and WhatsApp campaigns.
- Manage and optimize Google Ads and Meta Ads to maximize campaign efficiency and lead quality, tracking metrics such as CPL, CTR, and conversions.
- Collaborate with the creative team to develop marketing materials like reels, posters, videos, and promotional content.
- Support SEO and local search marketing initiatives to enhance online visibility.
- Monitor website traffic, social media performance, and campaign analytics; prepare regular reports with insights and recommendations.
- Coordinate with Counselling, Sales, Training, and Management teams to align marketing efforts with admission goals.
- Track and manage leads from various marketing channels, partnering with counseling for effective follow-up.
- Continuously test and refine ad creatives, target audiences, keywords, landing pages, and overall campaign strategies.
Required Skills and Competencies
- Proficient in digital marketing tools including Google Ads, Meta Ads, and Google Analytics.
- Experienced with social media marketing across platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Knowledgeable in SEO and local SEO practices to drive organic visibility.
- Skilled in content marketing and basic graphic design using tools such as Canva.
- Strong capability in performance marketing and marketing analytics to evaluate campaign success.
Eligibility Criteria
Applicants with any undergraduate or postgraduate degree can apply. Freshers and candidates having up to 3 years of experience in digital marketing are welcome. Preference given to those with hands-on experience on digital marketing platforms and tools. Effective communication, creative thinking, analytical skills, and eagerness to learn are essential. Prior experience in education, IT training, EdTech, or lead-generation campaigns is advantageous.
Work Environment and Benefits
- Supportive professional atmosphere encouraging learning.
- Opportunity to manage live digital campaigns and gain practical exposure.
- Performance-driven incentives.
- Clear avenues for career growth within the IT Training & Placement sector.
- Exposure to a variety of digital marketing disciplines including paid ads, SEO, social media, content marketing, and lead generation.
Key Performance Indicators
Leads generated, campaign results, quality of leads, social media engagement growth, SEO progress, content interaction, advertising ROI, and brand visibility.
Additional Information
Location: Chennai, Tamil Nadu, India.
Stipend range: 15,000 to 20,000 INR per month.
Contact: Use WhatsApp at 99401 93623 for application.
Minimum education
Bachelor's Degree