CRM Manager

Role Overview

We are looking for a strategic, data-oriented CRM Manager to lead the creation and execution of customer relationship strategies that boost engagement, retention, and long-term customer value. This position demands designing, implementing, and overseeing CRM campaigns via appropriate channels, segmenting customers effectively, analyzing their behaviors and lifecycle data, and pinpointing ways to improve conversion rates and retention.

Key Responsibilities

The CRM Manager will collaborate with marketing, sales, product development, and analytics teams to ensure communications are relevant, timely, and meet business goals. Responsibilities include developing customer journey frameworks, monitoring campaign effectiveness, conducting A/B testing, refining communication strategies, and ensuring the accuracy and quality of CRM data.

Qualifications and Skills

• Bachelor’s degree or higher in Marketing, Business, Communications, Data Analytics, or similar fields.
• In-depth knowledge of CRM principles, customer lifecycle management, segmentation, and retention tactics.
• Expertise in data analysis along with experience using CRM systems, marketing automation, and customer engagement platforms.
• Strong problem-solving and analytical skills, able to convert data insights into actionable strategies.
• Excellent communication, project coordination, and teamwork skills.
• Keen attention to detail with the ability to prioritize and manage multiple campaigns simultaneously.
• Familiarity with digital marketing tools, customer analytics, and A/B testing techniques is a plus.
• Creative thinking, commercial awareness, and a strong customer-centric approach.