Creative Graphic Design Manager - Social & Digital

About Huda Beauty

Huda Beauty is a leading global beauty brand launched in 2013 by acclaimed beauty expert Huda Kattan. The company aims to revolutionize the beauty industry by empowering people to define and enjoy beauty on their own terms. Huda Beauty is driven by purpose rather than profit, fostering innovation, excellence, and kindness in all its endeavors.

Role Overview

The Social & Digital Design Manager will be instrumental in crafting and elevating Huda Beauty's visual identity across digital channels. This role involves end-to-end ownership of social content creation—from ideation to execution—ensuring assets are engaging, on brand, and optimized for various platforms. The manager will also lead the artistic direction for Paid Media, transforming marketing campaigns into dynamic performance-focused digital creatives. Collaboration with social, marketing, production, and performance teams is essential for aligning visual content with overall strategies and audience insights.

Key Responsibilities

• Create social-first digital content and assets for platforms like Instagram, TikTok, and YouTube, managing projects from conceptualization to final delivery.
• Lead design adaptations for paid media, converting broad marketing materials into social-friendly, performance-optimized creatives.
• Produce static graphics, motion graphics, and short-form animated videos to activate campaigns, launches, and social trending moments.
• Utilize AI tools to enhance idea generation and streamline production without sacrificing brand uniqueness.
• Ensure all digital assets adhere to Huda Beauty’s visual identity, tone, and platform best practices.
• Juggle multiple design projects simultaneously, balancing quality and speed within tight campaign deadlines.
• Collaborate closely with social teams to turn content calendars and strategies into captivating creative outputs.
• Work with performance marketing to incorporate audience and campaign data into creative iterations.
• Coordinate with brand marketers and production to align visual content with messaging and campaign goals, ensuring timely delivery.
• Maintain consistency and high quality across all digital assets, reviewing and approving work to uphold brand standards.
• Offer feedback and guidance to ensure design concepts meet brand expectations before final sign-off.
• Stay informed about emerging social and digital design trends, platform changes, and AI technologies, introducing fresh and innovative creative solutions.
• Promote the use of AI-driven image generation and motion graphic software to push creative boundaries and enhance efficiency.
• Create designs that help Huda Beauty stand out competitively while embodying core brand values.

Essential Requirements

• A minimum of 5 years’ experience in social and digital design with a robust portfolio showcasing social content, digital creations, and paid media work.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) along with motion and video editing tools such as After Effects and Premiere Pro.
• Practical expertise in using AI image generation tools and enthusiasm for integrating AI into design workflows.
• Strong capabilities in creating motion graphics and short-form video content tailored for social platforms.
• Comprehensive understanding of paid media formats, specifications, and best practices across platforms including Meta, TikTok, and YouTube, with ability to translate marketing assets into effective social-native paid creatives.
• Deep knowledge of design fundamentals such as typography, color theory, and trends in social and digital design, alongside awareness of the competitive beauty market.
• Proven skill in interpreting creative briefs, campaign materials, and social strategies into visually compelling and platform-optimized designs.
• Excellent communication and teamwork skills, able to convey design choices cogently to cross-functional teams.
• Highly organized with capability to manage multiple projects and deadlines in a fast-paced setting.
• Flexible and adaptable to shifting project needs and constructive feedback.

Employee Benefits

• Monthly "Self Love Days" subject to company approval.
• Comprehensive premium medical, dental, and vision insurance covering employees and their dependents.
• Monthly coaching sessions with an in-house Success Coach.
• Discounts on all Huda Beauty products for employees.
• Quarterly gifting of company products.

Inclusion Statement

Huda Beauty prioritizes diversity and an inclusive, discrimination-free workplace. Hiring decisions are unaffected by race, ethnicity, religion, gender identity, sexual orientation, age, marital status, disability, veteran status, or medical condition. Reasonable accommodations are available during the application and interview process upon request.