Global PR Director

About Huda Beauty

Founded in 2013 by award-winning beauty icon Huda Kattan, Huda Beauty rapidly ascended to become a leader in the global beauty market. At its core, the company champions a vision of democratizing beauty, empowering individuals to define and enjoy beauty on their own terms. Driven not by profit but purpose, Huda Beauty consistently innovates in product creation, content, and community building, maintaining a steadfast commitment to business excellence and kindness.

Role Summary

The Global PR Director will spearhead and refine the public relations strategy on a worldwide scale, guiding Huda Beauty’s presence in earned media, cultural narratives, and major storytelling events. This key leadership role demands visionary strategic skills, extensive media experience, and strong industry connections to shape and protect brand equity, boost reputation, and ensure cultural relevance internationally.

Key Responsibilities

• Develop and own the global PR vision ensuring enhanced visibility, desirability, and authority of the brand.
• Align PR messaging with overarching brand and communication strategies across markets.
• Create and implement global PR frameworks, guides, and procedures to uphold consistent excellence.
• Provide strategic advice on brand storytelling and cultural narratives to the Founder, VP Communications, and senior leadership.
• Drive the global PR function towards setting benchmarks in storytelling, influence, and thought leadership.
• Establish and nurture relationships with global editors, media representatives, influencers, and cultural voices.
• Oversee PR efforts related to significant product launches, brand milestones, founder activities, and socially-driven campaigns.
• Design global storytelling initiatives reinforcing innovation, inclusivity, and ethical brand values.
• Serve as a spokesperson for Huda Beauty during executive communications including interviews and press engagements.
• Collaborate with internal communications to ensure alignment between internal and external brand messages.
• Advocate for innovative PR practices such as brand journalism, social-first content, and creator-driven earned media over traditional events.
• Monitor evolving media environments, emerging platforms, and cultural trends to maintain competitive edge.
• Integrate cross-platform storytelling and non-traditional media to enhance cultural relevance of the brand.
• Partner with digital, social, and content teams to strengthen owned media that complement earned narratives.
• Explore and apply new technologies like AI-based insights and predictive media tools to refine PR strategies and targeting.
• Establish and uphold crisis communication plans to ensure preparedness and swift response.
• Advise leadership on sensitive issues, reputation management, and high-impact communications.
• Define key performance indicators and measurement systems to evaluate PR effectiveness including media value, share of voice, and sentiment analysis.
• Manage PR budget in line with strategic brand priorities.
• Use analytics and social listening to continuously improve storytelling and messaging impact.

Qualifications & Experience

• Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or a related discipline.
• Over 8 years of experience leading public relations, ideally within beauty, luxury, fashion, or lifestyle industries.
• Proven track record managing large-scale global PR initiatives.
• In-depth knowledge of traditional and digital media landscapes.
• Extensive global network comprising editors, journalists, content creators, and talent representatives.
• Exceptional crisis communication, narrative crafting, and leadership capabilities.
• Strong project management and cross-department collaboration skills.
• Multilingual abilities and international market experience are advantageous.

Employee Benefits

• Monthly "Self Love Days" allotted at company discretion.
• Comprehensive premium medical, dental, and vision coverage for employees and dependents.
• Monthly coaching sessions with an internal Success Coach.
• Exclusive employee discounts on all Huda Beauty merchandise.
• Quarterly gifting of company products.

Diversity & Inclusion

Huda Beauty stands firm in its dedication to fostering diverse and inclusive work environments free from discrimination. Employment decisions are made solely on merit without regard to race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, health conditions, disability, or veteran status. Reasonable accommodations are available throughout the recruitment and interview phases upon request.