Creative Director

About the Role

Reef Holding is searching for a visionary Creative Product Director to spearhead the creative leadership for its fragrance and cosmetic product range. This position involves defining the creative essence from the initial concept phase to create products with compelling narratives, unique market positioning, and a strong brand presence.

Key Responsibilities

• Formulate the creative vision for new fragrance and cosmetic products.
• Develop product themes, concepts, and stories that engage target audiences and enhance brand distinction.
• Lead the creative process for product naming, storytelling, and brand placement.
• Set creative standards for packaging, visual aesthetics, and overall brand appearance.
• Collaborate with design teams to ensure packaging aligns with product stories and brand aspirations.
• Maintain consistent product presentation and visual identity across the product portfolio.
• Track global trends in beauty and fragrance, consumer preferences, and competitive positioning.
• Convert market data into innovative product ideas and concept directions.
• Ensure products are distinguished by originality, emotional resonance, and storytelling.
• Work with product development teams to ensure creative concepts are feasible technically and meet formulation requirements.
• Coordinate with marketing teams to align product narratives with brand communication.
• Facilitate cross-department collaboration from concept to launch.
• Guarantee a unified creative direction across all product lines within fragrances and cosmetics.
• Establish and uphold a storytelling framework that supports brand vision and future growth.

Qualifications

• Bachelor’s degree in Design, Branding, Marketing, Product Development, or related fields.
• Proven background in creative leadership within beauty, fragrance, or consumer goods sectors.
• Expertise in developing product concepts, brand narratives, and positioning strategies.
• Experience working alongside product development and design teams.
• Strong knowledge of consumer trends, aesthetics, and brand identity creation.
• Excellent leadership, creative, and strategic skills.

Why Join Us?

At Reef Holding, creativity fuels outstanding products. Being part of the team gives you the opportunity to shape inspiring product visions that bolster brand strength and accelerate growth in the beauty and fragrance world, within an environment that champions innovation and bold ideas.