Commerce Media Lead

About the Role

Join a globally recognized FMCG company known for its iconic brands, where employee recognition and career advancement are prioritized. At PepsiCo, the mission is to foster more opportunities for everyone and create positive impact. The Commerce Media Lead will collaborate closely with the ANZ Executive Leadership Team and cross-functional leaders, spanning marketing, supply chain, sales, finance, R&D, and insights, to drive profitable growth.

Key Responsibilities

• Lead the development and execution of integrated Search & Retail Media strategies, encompassing both technical SEO and paid SEM to create an effective demand engine.
• Create and implement keyword strategies aligned with category trends, shopper missions, and occasions to dominate digital share of search and shelf.
• Manage high-investment retailer media platforms such as Citrus Ads, Criteo, Amazon Ads, optimizing budgets to maximize Return on Ad Spend (ROAS), incremental sales, and overall contribution.
• Drive test-and-learn initiatives to uncover new performance improvements and algorithm advantages.
• Use advanced data analytics and visualization tools to monitor search rankings, conversion rates, media performance, and ROI, delivering actionable insights to sales and senior leaders to support evidence-based decisions.
• Act as the strategic product owner for Skai retailer platforms, collaborating with Success Managers to gather feedback and propel automation and scalability of campaign management tools.
• Oversee the optimization of product titles, descriptions, and digital assets (hero images, rich media, Enhanced/A+ Content) to boost discoverability and conversion, ensuring brand voice consistency and retailer compliance.
• Define and implement syndication strategies to harmonize digital assets across omnichannel retail environments, protecting brand consistency and pricing integrity.
• Serve as product owner for digital scraping and shelf analytics tools like Data Impact, leading the strategic roadmap and translating data insights into actionable priorities.
• Own end-to-end commerce platforms and operational rhythms, establishing standards, playbooks, and best practices for commerce media, search, and digital shelf management.
• Lead and mentor a high-performing team defined by clear accountability, balancing strategic direction with hands-on optimization, and collaborating closely with sales, marketing, category, and growth teams.

Qualifications and Experience

• More than 5 years experience in Digital Transformation, eCommerce, or technology-enabled sales environments.
• Expert knowledge of GS1 Standards/GDSN and experience with PIM/DAM platforms such as Salsify or Akeneo.
• Proven track record managing performance marketing campaigns on platforms like Cartology, Criteo, Skai, and Epsilon with strong ROI results.
• Experience working in fast-paced ecommerce settings overseeing the end-to-end online shopper journey.
• Strong understanding of UX/CX principles and their practical application in digital commerce.
• Comprehensive knowledge of the full eCommerce technology stack and advanced data analytics capabilities.
• Hands-on experience with Content Management Systems (CMS) and SEO principles related to content management.
• Exemplary entrepreneurial mindset with a willingness to challenge conventional approaches and foster growth in an ambiguous, fast-evolving environment.

Additional Information

This position offers a competitive benefits package including annual bonuses, car allowance, discounts on select retail partners, generous leave options including extended parental leave, wellness programs such as private health insurance, financial coaching, and professional development opportunities. The company supports a flexible and balanced work environment that values diversity and career progression.